{"id":117831,"date":"2026-03-02T09:53:31","date_gmt":"2026-03-02T09:53:31","guid":{"rendered":"https:\/\/expleo.com\/global\/en\/?post_type=case-studies&#038;p=117831"},"modified":"2026-04-28T13:35:03","modified_gmt":"2026-04-28T13:35:03","slug":"modernising-primarks-core-operations-to-support-global-scale","status":"publish","type":"case-studies","link":"https:\/\/expleo.com\/global\/en\/case-studies\/modernising-primarks-core-operations-to-support-global-scale\/","title":{"rendered":"Modernising Primark\u2019s Core Operations to Support Global Scale"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"117831\" class=\"elementor elementor-117831\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75400944 gg-sticky-subnav-container sticky-nav-link-tracking elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"75400944\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68322a2d gg-sticky-subnav-column\" data-id=\"68322a2d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6d7f9ce9 gg-sticky-subnav-links gg-container-large elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d7f9ce9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7a3bae6\" data-id=\"7a3bae6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ac9f630 elementor-icon-list--layout-inline elementor-align-center stikcy-subnav-list-items elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6ac9f630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#overview\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">OVERVIEW<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#problem\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">THE CHALLENGE<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#solution\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Solution<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#result\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Result<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#team\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#contact\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Contact<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d17bcff gg-sticky-subnav-replacement elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d17bcff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ec9080e\" data-id=\"6ec9080e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cd52e64 gg-article-content gg-simple-text gg-container-small-ptb-72 gg-scroll-to-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cd52e64\" data-element_type=\"section\" data-e-type=\"section\" id=\"overview\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62651979\" data-id=\"62651979\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1586d8c8 gg-font-v28 elementor-widget elementor-widget-heading\" data-id=\"1586d8c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Primark is one of Europe\u2019s fastest\u2011growing value retailers, operating at scale across multiple countries, formats and distribution models. Rapid international expansion placed increasing pressure on core retail and logistics operations, exposing limitations in legacy systems, inconsistent processes and fragmented vendor management.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75bcddc4 gg-font-v9 gg-class-for-iphone8 elementor-widget elementor-widget-text-editor\" data-id=\"75bcddc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To support its growth ambitions, Primark partnered with Expleo to modernise core operational systems, introduce consistent governance and establish a scalable delivery model for global transformation. Together, Expleo and Primark built the operational foundations required to support rapid, repeatable expansion across international markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27e5c9a7 gg-key-figures elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27e5c9a7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7619ff0e\" data-id=\"7619ff0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42223f10 gg-key-figures-tagline  gg-font-v4 elementor-widget elementor-widget-heading\" data-id=\"42223f10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Key Figures<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1b0da2ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b0da2ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-38e427a1\" data-id=\"38e427a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48dddb5d gg-key-figures-counter elementor-widget elementor-widget-counter\" data-id=\"48dddb5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\"> Cost savings delivered<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"4\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">m+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-207e2910\" data-id=\"207e2910\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5547912 gg-key-figures-counter elementor-widget elementor-widget-counter\" data-id=\"5547912\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Countries enabled global expansion in phased rollout<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"20\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-249a1181\" data-id=\"249a1181\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad4be96 gg-key-figures-counter elementor-widget elementor-widget-counter\" data-id=\"ad4be96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Employees supported through a phased rollout<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"78000\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-52068a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52068a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-262e234\" data-id=\"262e234\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fec397 gg-key-figures-counter elementor-widget elementor-widget-counter\" data-id=\"0fec397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Stores modernised for future growth<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"375\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70f488f\" data-id=\"70f488f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c53e60 gg-key-figures-counter elementor-widget elementor-widget-counter\" data-id=\"7c53e60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Projects delivered<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"500\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a16ef50 gg-container-small-ptb-72 gg-scroll-to-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a16ef50\" data-element_type=\"section\" data-e-type=\"section\" id=\"problem\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d93b9ef\" data-id=\"1d93b9ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-152b32c elementor-widget elementor-widget-image\" data-id=\"152b32c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2026\/03\/clothing-shop-assistant_inpage.jpg\" class=\"attachment-full size-full wp-image-117833\" alt=\"A woman in a denim shirt holds a tablet and uses her other hand to sort through clothes on hangers in a clothes shop. Shelves and rails of clothes are visible in the background.\" srcset=\"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2026\/03\/clothing-shop-assistant_inpage.jpg 1280w, https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2026\/03\/clothing-shop-assistant_inpage-300x169.jpg 300w, https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2026\/03\/clothing-shop-assistant_inpage-1024x576.jpg 1024w, https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2026\/03\/clothing-shop-assistant_inpage-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-802b901 elementor-widget elementor-widget-spacer\" data-id=\"802b901\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a0cfc08 gg-font-v3 elementor-widget elementor-widget-heading\" data-id=\"3a0cfc08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1530fe67 elementor-widget elementor-widget-text-editor\" data-id=\"1530fe67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Primark\u2019s ambitious growth plans were constrained by ageing Workforce Management (WFM) and Electronic Point of Sale (EPOS) systems, alongside inconsistent operational processes across markets. Operating within a complex multi\u2011vendor landscape increased delivery risk and reduced efficiency. With major programmes spanning multiple countries and thousands of colleagues, Primark needed stronger governance, structure and a consistent approach to large\u2011scale transformation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7799ce0f elementor-widget elementor-widget-spacer\" data-id=\"7799ce0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8f9f24  gg-font-v3 elementor-widget elementor-widget-heading\" data-id=\"6b8f9f24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d9e15ea elementor-widget elementor-widget-text-editor\" data-id=\"7d9e15ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Expleo worked in close partnership with Primark to design and deliver a scalable transformation model that could be replicated across markets and programmes.<\/p><p><br \/>A unified Programme Management Office (PMO) and dedicated Change team were established to bring governance, control and consistency to delivery. This was supported by the deployment of modern retail and logistics systems, alongside process standardisation and improved operational oversight.<\/p><p><br \/>Key elements of the solution included:<\/p><ul><li>Deployment of a modern Workforce Management system to improve staffing accuracy, rota planning and workforce forecasting<\/li><li>Upgrade of EPOS and checkout systems to support store efficiency and customer experience<\/li><li>Automation of warehouse and depot processes to optimise stock flow and logistics performance<\/li><li>Implementation of technology and governance frameworks to support international franchise expansion<\/li><li>Embedding Expleo\u2019s delivery model within Primark to support future phases and long\u2011term transformation<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bcb9cc9  gg-container-large-ptb-144 gg-scroll-to-section elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4bcb9cc9\" data-element_type=\"section\" data-e-type=\"section\" id=\"solution\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ba674bc\" data-id=\"7ba674bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d7f7f9f  gg-font-v4 elementor-widget elementor-widget-heading\" data-id=\"2d7f7f9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Outcome<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc8917a elementor-widget elementor-widget-text-editor\" data-id=\"7fc8917a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Verdana',sans-serif; font-weight: normal;\">Primark gained a scalable, cost\u2011efficient foundation for sustained global expansion, delivering over \u20ac4 million in annual cost savings. Through a phased transformation, the programme supports up to 78,000 employees across 375 stores, underpinned by stronger governance, improved workforce forecasting and smoother store and depot operations. With more than 500 projects delivered, the transformation enables Primark to enter new markets and launch new formats with confidence, while continuing to scale into additional countries.<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4da49316 gg-container-small-ptb-72 gg-scroll-to-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4da49316\" data-element_type=\"section\" data-e-type=\"section\" id=\"result\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a2cba21\" data-id=\"4a2cba21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c4361ce elementor-widget elementor-widget-spacer\" data-id=\"4c4361ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-723cf010  gg-font-v3 elementor-widget elementor-widget-heading\" data-id=\"723cf010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How did we help?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2d8899 elementor-widget elementor-widget-text-editor\" data-id=\"a2d8899\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBy combining deep retail and logistics expertise with proven transformation governance, Expleo enabled Primark to modernise core operations while maintaining business continuity.\nThe partnership focused on delivering change at scale \u2014 aligning people, process and technology to support rapid international growth and ongoing operational resilience.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4992bbb2 webinar-related-posts gg-related-posts gg-container-small-pb-72 gg-section-listing-function elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4992bbb2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66e25690\" data-id=\"66e25690\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6e78ff35 custom-services-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e78ff35\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-72c89600\" data-id=\"72c89600\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b45eee9 elementor-widget elementor-widget-gravity-advanced-cta\" data-id=\"5b45eee9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gravity-advanced-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"gg-advanced-cta\">\r\n            \r\n        <h2 class=\"gg-advanced-cta__heading \">\r\n                Innovation Management & Solutions                <\/h2>\r\n                <div class=\"gg-advanced-cta__description \">\r\n            <span><p>Supporting the design and delivery of scalable transformation programmes across complex retail and logistics environments, with governance models built for growth.<\/p><\/span>        <\/div>\r\n        \r\n        <div class=\"gg-advanced-cta__button-first gg-advanced-cta__button gg-button-v5\">\r\n            <a href=\"https:\/\/expleo.com\/global\/en\/about-us\/innovation-impact\/\">\r\n                Click Here            <\/a>\r\n        <\/div>\r\n\r\n                <\/div>\r\n\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-720370d9\" data-id=\"720370d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e6fb198 elementor-widget elementor-widget-gravity-advanced-cta\" data-id=\"7e6fb198\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gravity-advanced-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"gg-advanced-cta\">\r\n            \r\n        <h2 class=\"gg-advanced-cta__heading \">\r\n                Transformation Consulting                <\/h2>\r\n                <div class=\"gg-advanced-cta__description \">\r\n            <span><p>Providing programme leadership, change management and technical expertise to modernise core systems and embed repeatable delivery frameworks.<\/p><\/span>        <\/div>\r\n        \r\n        <div class=\"gg-advanced-cta__button-first gg-advanced-cta__button gg-button-v5\">\r\n            <a href=\"https:\/\/expleo.com\/global\/en\/services\/transformation-consultancy\/\">\r\n                Click Here            <\/a>\r\n        <\/div>\r\n\r\n                <\/div>\r\n\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e59682 elementor-widget elementor-widget-spacer\" data-id=\"47e59682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3794e7bb white-color-quote gg-quote-break gg-quote-break-v1   gg-container-tiny-ptb-72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3794e7bb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" quote-pattern-variant-white=\"\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3e9f94 gg-quote-break__image\" data-id=\"a3e9f94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b3951  gg-font-v3 elementor-widget elementor-widget-heading\" data-id=\"61b3951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customer testimonial<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e565c25 elementor-widget elementor-widget-spacer\" data-id=\"e565c25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c05eee5 elementor-blockquote--skin-quotation elementor-blockquote--align-left gg-font-v23  elementor-widget elementor-widget-blockquote\" data-id=\"5c05eee5\" data-element_type=\"widget\" data-e-type=\"widget\" quote-pattern-variant-grey=\"\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tWe have gone from a place of chaos to a place of structure and control with calmness in the programme.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70826662 gg-container-large-pt-72 gg-scroll-to-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70826662\" data-element_type=\"section\" data-e-type=\"section\" id=\"team\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b25d825\" data-id=\"7b25d825\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dc3ab3 our-speaker-title elementor-widget elementor-widget-heading\" data-id=\"7dc3ab3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our project team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-67729681 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67729681\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-527d0749\" data-id=\"527d0749\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-145c626 webinar-speaker-box elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"145c626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"2560\" height=\"1710\" src=\"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2023\/08\/paul_walsh_purple-scaled.jpg\" class=\"attachment-full size-full wp-image-66060\" alt='A smiling man in a business suit stands in front of a purple sign that reads \"expleo, Think bold, act reliable.\" He has a light complexion, short hair, and a light blue dress shirt underneath his dark blazer. As an SAP consultant, his expertise shines through his professional appearance.' srcset=\"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2023\/08\/paul_walsh_purple-scaled.jpg 2560w, https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2023\/08\/paul_walsh_purple-300x200.jpg 300w, https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2023\/08\/paul_walsh_purple-1024x684.jpg 1024w, https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2023\/08\/paul_walsh_purple-768x513.jpg 768w, https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2023\/08\/paul_walsh_purple-1536x1026.jpg 1536w, https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2023\/08\/paul_walsh_purple-2048x1368.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Paul Walsh<\/h3><\/div><div class=\"custom-image-box-button-wrapper\" style=\"margin-top:10px;\"><a class=\"elementor-button\" href=\"#\">.<\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-46b17927\" data-id=\"46b17927\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46a0acd7 webinar-speaker-box elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"46a0acd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2026\/03\/ciaran-kehoe.jpg\" class=\"attachment-full size-full wp-image-118179\" alt='A man in a blue suit stands smiling in front of a purple background with partial white text that reads \"( exp\" and \"Think bold.' srcset=\"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2026\/03\/ciaran-kehoe.jpg 400w, https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2026\/03\/ciaran-kehoe-300x188.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Ciaran Kehoe<\/h3><\/div><div class=\"custom-image-box-button-wrapper\" style=\"margin-top:10px;\"><a class=\"elementor-button\" href=\"#\">Click here<\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-38497c91\" data-id=\"38497c91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11524401 webinar-speaker-box elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"11524401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2023\/10\/melanie-byrne.jpg\" class=\"attachment-full size-full wp-image-72064\" alt='A woman with brown hair, wearing a mauve blazer and black top, smiles at the camera. She stands in front of a blurred purple and white wall that displays part of the word \"expleo\" and the phrase \"Think bold, act reliable.\" Her confident pose suggests she might be an expert in SAP solutions.' srcset=\"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2023\/10\/melanie-byrne.jpg 400w, https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2023\/10\/melanie-byrne-300x188.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Melanie Byrne<\/h3><\/div><div class=\"custom-image-box-button-wrapper\" style=\"margin-top:10px;\"><a class=\"elementor-button\" href=\"#\">.<\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-106bc6f5 contact-us-homepage gg-expleo-form gg-contact-us-form gg-scroll-to-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"106bc6f5\" data-element_type=\"section\" data-e-type=\"section\" id=\"contact\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-114ec97b contact-marketing-column\" data-id=\"114ec97b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4caae23 marketing-column-heading elementor-widget elementor-widget-heading\" data-id=\"4caae23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contact us to explore our service and solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78618fed elementor-widget elementor-widget-heading\" data-id=\"78618fed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Clients we have helped in AI and digital transformation<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dbc257c brand-logo elementor-widget elementor-widget-image\" data-id=\"1dbc257c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2026\/03\/key-client-logos-3-2.svg\" class=\"attachment-large size-large wp-image-116314\" alt=\"Logos von vier Marken, dargestellt in Graustufen: Airbus, BMW Group, McDonald&#039;s (stilisierte goldene B\u00f6gen) und Primark, angeordnet in einer horizontalen Reihe auf hellem Hintergrund.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e18d603 contact-form\" data-id=\"e18d603\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1332508c elementor-widget elementor-widget-gravity-advanced-cta\" data-id=\"1332508c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gravity-advanced-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"gg-advanced-cta\">\r\n            \r\n        <strong class=\"gg-advanced-cta__subheading \">\r\n                <span>Contact our team<\/span>                <\/strong>\r\n                <div class=\"gg-advanced-cta__description \">\r\n            <span><p>After completing the form one of our experts will get in contact with you as soon as possible.<\/p><\/span>        <\/div>\r\n                <\/div>\r\n\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e457b06 gg-button-v8 elementor-widget elementor-widget-form\" data-id=\"e457b06\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Contact us\" aria-label=\"Contact us\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"117831\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"e457b06\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Global EN\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-first_name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-first_name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tFirst name*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[first_name]\" id=\"form-field-first_name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"First name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-surname elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-surname\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tLast name*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[surname]\" id=\"form-field-surname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Last name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-phone elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-phone\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPhone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[phone]\" id=\"form-field-phone\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Phone\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-country elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-country\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCountry*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[country]\" id=\"form-field-country\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"Country\">Country<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Australia\">Australia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Austria\">Austria<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Belgium\">Belgium<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Canada\">Canada<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"China\">China<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Egypt\">Egypt<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"France\">France<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Germany\">Germany<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"India\">India<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Ireland\">Ireland<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Italy\">Italy<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Malaysia\">Malaysia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Mexico\">Mexico<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Morocco\">Morocco<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Netherlands\">Netherlands<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Norway\">Norway<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Portugal\">Portugal<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Romania\">Romania<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Singapore\">Singapore<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"South Africa\">South Africa<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Spain\">Spain<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Sweden\">Sweden<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Switzerland\">Switzerland<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"United Kingdom\">United Kingdom<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"USA\">USA<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-company elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-company\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCompany*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[company]\" id=\"form-field-company\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Company\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-industries-select elementor-field-group elementor-column elementor-field-group-field_e774e9b elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_e774e9b\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tIndustry*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \"><div class=\"select-caret-down-wrapper\"><i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i><\/div><select type=\"industries-select\" name=\"form_fields[field_e774e9b]\" id=\"form-field-field_e774e9b\" class=\"elementor-field elementor-size-sm \" required=\"required\"><option value=\"\">Industry<\/option><option value=\"Aerospace\">Aerospace<\/option><option value=\"Automotive\">Automotive<\/option><option value=\"Banking &amp; Financial Services\">Banking &amp; Financial Services<\/option><option value=\"Defence\">Defence<\/option><option value=\"Energy\">Energy<\/option><option value=\"Hospitality\">Hospitality<\/option><option value=\"Industrial Equipment\">Industrial Equipment<\/option><option value=\"Insurance\">Insurance<\/option><option value=\"IT Service &amp; Solution\">IT Service &amp; Solution<\/option><option value=\"Life Sciences\">Life Sciences<\/option><option value=\"Medical Devices\">Medical Devices<\/option><option value=\"Naval\">Naval<\/option><option value=\"Non-Profit\">Non-Profit<\/option><option value=\"Public\">Public<\/option><option value=\"Retail &amp; Logistics\">Retail &amp; Logistics<\/option><option value=\"Security\">Security<\/option><option value=\"Space\">Space<\/option><option value=\"Telecommunication &amp; Media\">Telecommunication &amp; Media<\/option><option value=\"Transportation\">Transportation<\/option><option value=\"Other\">Other<\/option><\/select><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMessage*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"3\" placeholder=\"Message\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-utm_source elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[utm_source]\" id=\"form-field-utm_source\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-utm_medium elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[utm_medium]\" id=\"form-field-utm_medium\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-utm_campaign elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[utm_campaign]\" id=\"form-field-utm_campaign\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-utm_content elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[utm_content]\" id=\"form-field-utm_content\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-utm_term 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For more information <a href=\"#empty-link\"data-href=\"terms-and-conditions\">click here<\/a>.<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\" id=\"gg-button-v8\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Submit<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6902630e gg-case-study-taxonomy-section gg-container-small-pb-72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6902630e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d0ff21b gg-topics\" data-id=\"d0ff21b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d52fee1 gg-font-v10  elementor-widget elementor-widget-heading\" data-id=\"4d52fee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc4fd8d gg-font-v15 gg-taxo-elements elementor-widget elementor-widget-heading\" data-id=\"4fc4fd8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/expleo.com\/global\/en\/case-studies\/?industry-taxonomy=retail-and-logistics\" rel=\"tag\">Retail &amp; Logistics<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-57b59a21 gg-topics\" data-id=\"57b59a21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20d2e1e5 gg-font-v10  elementor-widget elementor-widget-heading\" data-id=\"20d2e1e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Topic<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4b0b96 gg-font-v15 gg-taxo-elements elementor-widget elementor-widget-heading\" data-id=\"1e4b0b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/expleo.com\/global\/en\/case-studies\/?topic=global\" rel=\"tag\">Global<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>OVERVIEW THE CHALLENGE Solution Result Team Contact Primark is one of Europe\u2019s fastest\u2011growing value retailers, operating at scale across multiple countries, formats and distribution models. Rapid international expansion placed increasing pressure on core retail and logistics operations, exposing limitations in legacy systems, inconsistent processes and fragmented vendor management. To support its growth ambitions, Primark partnered [&hellip;]<\/p>\n","protected":false},"featured_media":117834,"template":"","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","_angie_page":false,"service-grey-banner":"false","service-grey-banner-link":"","footnotes":""},"case-study-single-templates":[386],"topic":[266],"industry-taxonomy":[89],"country":[141,119],"service":[216],"class_list":["post-117831","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-single-templates-case-study-2026","topic-global","industry-taxonomy-retail-and-logistics","country-global","country-ireland","service-digital-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Expleo | Modernising Primark\u2019s Core Operations to Support Global Scale<\/title>\n<meta name=\"description\" content=\"OVERVIEW 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