{"id":60776,"date":"2023-05-26T12:49:10","date_gmt":"2023-05-26T12:49:10","guid":{"rendered":"https:\/\/expleo.com\/global\/en\/?post_type=case-studies&#038;p=60776"},"modified":"2024-08-09T04:51:46","modified_gmt":"2024-08-09T04:51:46","slug":"embedded-software-launch-category-shifting-sports-car","status":"publish","type":"case-studies","link":"https:\/\/expleo.com\/global\/en\/case-studies\/embedded-software-launch-category-shifting-sports-car\/","title":{"rendered":"Embedded software to launch a category-shifting sports car"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"60776\" class=\"elementor elementor-60776\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd011d gg-simple-text gg-container-small gg-article-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd011d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-566a819\" data-id=\"566a819\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-811e923 elementor-widget elementor-widget-text-editor\" data-id=\"811e923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A global OEM asked Expleo to develop the embedded software in its new high-performance sports car.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbe0a9d elementor-widget elementor-widget-heading\" data-id=\"dbe0a9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Project background<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e26756 elementor-widget elementor-widget-text-editor\" data-id=\"4e26756\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The client\u2019s business objective was to successfully launch a new high-technology sports car that would boost the prestigious brand\u2019s stature and success. This car is at the forefront of automotive technology, stretching the boundaries of both development and capability.<\/p><p>Success relied on a high standard of <a href=\"https:\/\/expleo.com\/global\/en\/services\/product-engineering\/\">embedded software development<\/a> to ensure that the user and driving experience remained in line with both OEM and their end customer expectations.<\/p><p>Having built a relationship with the client over 20 years, we were entrusted to work across several areas of the vehicle\u2019s software development to ensure a successful outcome<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feb8661 elementor-widget elementor-widget-heading\" data-id=\"feb8661\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5dc18d elementor-widget elementor-widget-text-editor\" data-id=\"d5dc18d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With prior success on similar projects with other OEM\u2019s, we were able to quickly establish a bespoke solution and rapidly deploy a team across important areas of technology development.<\/p><p>Using a <a href=\"https:\/\/expleo.com\/global\/en\/about-us\/locations\/\">bestshoring approach<\/a>, Expleo brought together specialists from the UK, Romania, France and India, who collaborated closely with the client\u2019s own developers, using Agile methodology and tools.<\/p><p>Expleo\u2019s activity included writing requirements and specifications, use case validation, embedded software development, continuous testing, functional safety development and validation, software integration as well as releasing toolchain software development.<\/p><p>We established a close governance and operating model with our client to ensure the partnership maintained its focus on successful delivery.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79acb3d elementor-widget elementor-widget-heading\" data-id=\"79acb3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Outcome<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39e9573 elementor-widget elementor-widget-text-editor\" data-id=\"39e9573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Expleo helped the client to deliver the sports car on time and to the highest quality expected by its customers, and members of the media, motoring journalists were particularly impressed by the advanced technology of the vehicle.<\/p><p>The client achieved their desired outcome of re-enforcing its brand image, resulting in increased revenue and profit. The client is now working on developing its next high-performance prototype and has entrusted Expleo with the ongoing model year updates and releases of the newly launched vehicle.<\/p><p><strong>Embedded software is a key element of Software-Defined Vehicles<\/strong> <strong>(SDV). Find out how Expleo can overcome your challenges for software-defined vehicles<\/strong>. <strong><a href=\"https:\/\/expleo.com\/global\/en\/insights\/campaigns\/software-defined-vehicle\/\">Learn how Expleo can tackle your challenges in their development.<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-490f0b9 elementor-widget elementor-widget-spacer\" data-id=\"490f0b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-510767b5 white-color-quote gg-quote-break gg-quote-break-v2 gg-container-large-ptb-96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"510767b5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" quote-pattern-variant-white=\"\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-420adb25 gg-quote-break__image\" data-id=\"420adb25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-367f8202 elementor-widget elementor-widget-image\" data-id=\"367f8202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2023\/05\/jonathan-768x768.jpg\" class=\"attachment-medium_large size-medium_large wp-image-60403\" alt=\"A man wearing a dark blazer and checkered shirt stands outdoors with a view of the Tower Bridge and the River Thames in the background, under a partly cloudy sky. His thoughtful gaze suggests he&#039;s pondering the intricacies of embedded software.\" srcset=\"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2023\/05\/jonathan-768x768.jpg 768w, https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2023\/05\/jonathan-300x300.jpg 300w, https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2023\/05\/jonathan-150x150.jpg 150w, https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2023\/05\/jonathan.jpg 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-354ac9f gg-quote-break__quote\" data-id=\"354ac9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b567dfa elementor-blockquote--skin-quotation elementor-blockquote--align-left gg-font-v23 elementor-widget elementor-widget-blockquote\" data-id=\"4b567dfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tThe key business value benefit was the successful launch of highly advanced vehicle, ensuring the next phase of growth and profitability for the client. Our continued relationship with a major global automotive brand reflects the high level of trust and respect gained from a close working partnership, coupled with the high level of expertise and capability from the Expleo team.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Jonathan Smith, Solution Architect and Account Manager at Expleo<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40e033d gg-simple-text gg-container-small gg-article-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40e033d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aba2fe\" data-id=\"4aba2fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4ef0bd gg-custom-white-color  gg-font-v8 elementor-widget elementor-widget-heading\" data-id=\"e4ef0bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's talk<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8dffe elementor-widget elementor-widget-text-editor\" data-id=\"5f8dffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Expleo can support you in developing and testing embedded software<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89772e6 elementor-align-center gg-button-v2 elementor-widget elementor-widget-button\" data-id=\"89772e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/expleo.com\/global\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A global OEM asked Expleo to develop the embedded software in its new high-performance sports car. Project background The client\u2019s business objective was to successfully launch a new high-technology sports car that would boost the prestigious brand\u2019s stature and success. This car is at the forefront of automotive technology, stretching the boundaries of both development [&hellip;]<\/p>\n","protected":false},"featured_media":60816,"template":"","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"2normal","_angie_page":false,"service-grey-banner":"true","service-grey-banner-link":"","footnotes":""},"case-study-single-templates":[318],"topic":[149,150,151],"industry-taxonomy":[33],"country":[141],"service":[78,75,209,208,169],"class_list":["post-60776","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-single-templates-new-template","topic-engineering-design","topic-mobility","topic-quality-assurance-and-software-development","industry-taxonomy-automotive","country-global","service-embedded-systems","service-systems-engineering","service-product-process-engineering","service-quality-testing","service-rams"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Expleo | Embedded software and category-shifting sports car<\/title>\n<meta name=\"description\" content=\"Our client\u2019s business objective was to successfully launch a new high-technology sports car. Expleo helped to develop the embedded software.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expleo.com\/global\/en\/case-studies\/embedded-software-launch-category-shifting-sports-car\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Embedded software to launch a category-shifting sports car\" \/>\n<meta property=\"og:description\" content=\"Our client\u2019s business objective was to successfully launch a new high-technology sports car. Expleo helped to develop the embedded software.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expleo.com\/global\/en\/case-studies\/embedded-software-launch-category-shifting-sports-car\/\" \/>\n<meta property=\"og:site_name\" content=\"Global EN\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-09T04:51:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2023\/05\/uk-supercar-feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/case-studies\\\/embedded-software-launch-category-shifting-sports-car\\\/\",\"url\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/case-studies\\\/embedded-software-launch-category-shifting-sports-car\\\/\",\"name\":\"Expleo | Embedded software and category-shifting sports car\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/case-studies\\\/embedded-software-launch-category-shifting-sports-car\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/case-studies\\\/embedded-software-launch-category-shifting-sports-car\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/uk-supercar-feature.jpg\",\"datePublished\":\"2023-05-26T12:49:10+00:00\",\"dateModified\":\"2024-08-09T04:51:46+00:00\",\"description\":\"Our client\u2019s business objective was to successfully launch a new high-technology sports car. Expleo helped to develop the embedded software.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/case-studies\\\/embedded-software-launch-category-shifting-sports-car\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/case-studies\\\/embedded-software-launch-category-shifting-sports-car\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/case-studies\\\/embedded-software-launch-category-shifting-sports-car\\\/#primaryimage\",\"url\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/uk-supercar-feature.jpg\",\"contentUrl\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/uk-supercar-feature.jpg\",\"width\":1280,\"height\":720,\"caption\":\"A digital rendering, presented at the IAA, showcases a futuristic car design. The left side features a wireframe model transitioning to a more detailed, sleek, and modern car on the right. Blue lighting effects emphasize its high-tech appearance, while transparent sections reveal internal components.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/case-studies\\\/embedded-software-launch-category-shifting-sports-car\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Embedded software to launch a category-shifting sports car\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/\",\"name\":\"Expleo | EN\",\"description\":\"Expleo\",\"publisher\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/#organization\",\"name\":\"Expleo | EN\",\"url\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/expleo-logo-and-tagline.png\",\"contentUrl\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/expleo-logo-and-tagline.png\",\"width\":1600,\"height\":774,\"caption\":\"Expleo | EN\"},\"image\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Expleo | Embedded software and category-shifting sports car","description":"Our client\u2019s business objective was to successfully launch a new high-technology sports car. Expleo helped to develop the embedded software.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/expleo.com\/global\/en\/case-studies\/embedded-software-launch-category-shifting-sports-car\/","og_locale":"en_GB","og_type":"article","og_title":"Embedded software to launch a category-shifting sports car","og_description":"Our client\u2019s business objective was to successfully launch a new high-technology sports car. Expleo helped to develop the embedded software.","og_url":"https:\/\/expleo.com\/global\/en\/case-studies\/embedded-software-launch-category-shifting-sports-car\/","og_site_name":"Global EN","article_modified_time":"2024-08-09T04:51:46+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2023\/05\/uk-supercar-feature.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/expleo.com\/global\/en\/case-studies\/embedded-software-launch-category-shifting-sports-car\/","url":"https:\/\/expleo.com\/global\/en\/case-studies\/embedded-software-launch-category-shifting-sports-car\/","name":"Expleo | Embedded software and category-shifting sports car","isPartOf":{"@id":"https:\/\/expleo.com\/global\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/expleo.com\/global\/en\/case-studies\/embedded-software-launch-category-shifting-sports-car\/#primaryimage"},"image":{"@id":"https:\/\/expleo.com\/global\/en\/case-studies\/embedded-software-launch-category-shifting-sports-car\/#primaryimage"},"thumbnailUrl":"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2023\/05\/uk-supercar-feature.jpg","datePublished":"2023-05-26T12:49:10+00:00","dateModified":"2024-08-09T04:51:46+00:00","description":"Our client\u2019s business objective was to successfully launch a new high-technology sports car. Expleo helped to develop the embedded software.","breadcrumb":{"@id":"https:\/\/expleo.com\/global\/en\/case-studies\/embedded-software-launch-category-shifting-sports-car\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/expleo.com\/global\/en\/case-studies\/embedded-software-launch-category-shifting-sports-car\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/expleo.com\/global\/en\/case-studies\/embedded-software-launch-category-shifting-sports-car\/#primaryimage","url":"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2023\/05\/uk-supercar-feature.jpg","contentUrl":"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2023\/05\/uk-supercar-feature.jpg","width":1280,"height":720,"caption":"A digital rendering, presented at the IAA, showcases a futuristic car design. The left side features a wireframe model transitioning to a more detailed, sleek, and modern car on the right. Blue lighting effects emphasize its high-tech appearance, while transparent sections reveal internal components."},{"@type":"BreadcrumbList","@id":"https:\/\/expleo.com\/global\/en\/case-studies\/embedded-software-launch-category-shifting-sports-car\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/expleo.com\/global\/en\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/expleo.com\/global\/en\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Embedded software to launch a category-shifting sports car"}]},{"@type":"WebSite","@id":"https:\/\/expleo.com\/global\/en\/#website","url":"https:\/\/expleo.com\/global\/en\/","name":"Expleo | EN","description":"Expleo","publisher":{"@id":"https:\/\/expleo.com\/global\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/expleo.com\/global\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/expleo.com\/global\/en\/#organization","name":"Expleo | EN","url":"https:\/\/expleo.com\/global\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/expleo.com\/global\/en\/#\/schema\/logo\/image\/","url":"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2019\/02\/expleo-logo-and-tagline.png","contentUrl":"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2019\/02\/expleo-logo-and-tagline.png","width":1600,"height":774,"caption":"Expleo | EN"},"image":{"@id":"https:\/\/expleo.com\/global\/en\/#\/schema\/logo\/image\/"}}]}},"hreflang":{"rendered":"<link rel=\"alternate\" href=\"https:\/\/expleo.com\/global\/en\/case-studies\/embedded-software-launch-category-shifting-sports-car\/\" hreflang=\"x-default\"\/>\n<link rel=\"alternate\" href=\"https:\/\/expleo.com\/global\/en\/case-studies\/embedded-software-launch-category-shifting-sports-car\/\" hreflang=\"en\"\/>\n<link rel=\"alternate\" href=\"https:\/\/expleo.com\/global\/fr\/case-studies\/developpement-logiciels-embarques-lancement-voiture-sport\/\" hreflang=\"fr\"\/>\n<link rel=\"alternate\" href=\"https:\/\/expleo.com\/global\/de\/case-studies\/embedded-software-sportwagen\/\" hreflang=\"de\"\/>\n","structure":[{"blogId":4,"blogIsHidden":false,"postId":60776,"url":"https:\/\/expleo.com\/global\/en\/case-studies\/embedded-software-launch-category-shifting-sports-car\/","language":"en","default":true},{"blogId":5,"blogIsHidden":false,"postId":40769,"url":"https:\/\/expleo.com\/global\/fr\/case-studies\/developpement-logiciels-embarques-lancement-voiture-sport\/","language":"fr","default":false},{"blogId":6,"blogIsHidden":false,"postId":34179,"url":"https:\/\/expleo.com\/global\/de\/case-studies\/embedded-software-sportwagen\/","language":"de","default":false}]},"_links":{"self":[{"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/case-studies\/60776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/case-studies\/60776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/media\/60816"}],"wp:attachment":[{"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/media?parent=60776"}],"wp:term":[{"taxonomy":"case-study-single-templates","embeddable":true,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/case-study-single-templates?post=60776"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/topic?post=60776"},{"taxonomy":"industry-taxonomy","embeddable":true,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/industry-taxonomy?post=60776"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/country?post=60776"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/service?post=60776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}