{"id":99876,"date":"2025-04-08T15:24:48","date_gmt":"2025-04-08T15:24:48","guid":{"rendered":"https:\/\/expleo.com\/global\/en\/?post_type=case-studies&#038;p=99876"},"modified":"2026-03-24T09:18:48","modified_gmt":"2026-03-24T09:18:48","slug":"optimising-mcdonalds-global-ai-strategy","status":"publish","type":"case-studies","link":"https:\/\/expleo.com\/global\/en\/case-studies\/optimising-mcdonalds-global-ai-strategy\/","title":{"rendered":"Optimising McDonald&#8217;s Global AI Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"99876\" class=\"elementor elementor-99876\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67e24d7 gg-simple-text gg-container-small gg-article-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67e24d7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3482652\" data-id=\"3482652\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3819e3d gg-custom-white-color  gg-font-v8 elementor-widget elementor-widget-heading\" data-id=\"3819e3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48fdb64 elementor-widget elementor-widget-text-editor\" data-id=\"48fdb64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Through its strategic partnership with Expleo,\u00a0McDonald&#8217;s successfully mastered the complexities of implementing a global AI strategy. The collaborative efforts led to a scalable, efficient, and compliant AI framework that continues to drive innovation and excellence in the fast-food industry.<\/p><p>Watch the story with speakers<\/p><ul><li>Stephanie Giardina, Senior Manager, Enterprise Data Governance, McDonald&#8217;s<\/li><li>David Tischler, Key Account Management, Data Practice, Expleo<\/li><li>John Tucker, Director of Enterprise Data Governance, McDonald&#8217;s<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96e2fe9 elementor-widget elementor-widget-image\" data-id=\"96e2fe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.collibra.com\/resources\/expleo-optimizing-mcdonald-s-global-ai-strategy\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"447\" src=\"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2024\/07\/collibra-video-thumbnail.jpg\" class=\"attachment-large size-large wp-image-99878\" alt=\"Three people are seated on stage at the &quot;Data Citizens 24&quot; conference. The background features the Collibra logo. The audience is visible in the foreground.\" srcset=\"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2024\/07\/collibra-video-thumbnail.jpg 930w, https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2024\/07\/collibra-video-thumbnail-300x168.jpg 300w, https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2024\/07\/collibra-video-thumbnail-768x429.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0f653c elementor-widget elementor-widget-spacer\" data-id=\"c0f653c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d1e4e gg-custom-white-color  gg-font-v8 elementor-widget elementor-widget-heading\" data-id=\"57d1e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ambition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81910ca elementor-widget elementor-widget-text-editor\" data-id=\"81910ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the fast-paced world of global fast food,\u00a0McDonald&#8217;s sought to harness the power of artificial intelligence (AI) to enhance customer experiences and streamline operations. Central to this ambition was the establishment of a robust data governance framework, ensuring that AI initiatives were both effective and compliant. To achieve this,\u00a0McDonald&#8217;s partnered with Expleo, a renowned technology and engineering consultancy, to spearhead the transformation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78df0ea gg-custom-white-color  gg-font-v8 elementor-widget elementor-widget-heading\" data-id=\"78df0ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af34542 elementor-widget elementor-widget-text-editor\" data-id=\"af34542\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With over 40,000 restaurants and a workforce exceeding 2.2 million worldwide,\u00a0McDonald&#8217;s faced the monumental task of managing vast amounts of data generated daily. The primary challenges included:<\/p><ul><li><strong>Data Silos<\/strong>: Disparate data sources across various regions and departments hindered unified data access and analysis.<\/li><\/ul><ul><li><strong>Compliance and Risk Management<\/strong>: Ensuring that AI deployments adhered to global regulations and internal policies was paramount.<\/li><\/ul><ul><li><strong>Scalability<\/strong>: Implementing AI solutions that could be seamlessly scaled across all outlets, maintaining consistency and quality.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6e62f gg-custom-white-color  gg-font-v8 elementor-widget elementor-widget-heading\" data-id=\"eb6e62f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db00913 elementor-widget elementor-widget-text-editor\" data-id=\"db00913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Expleo collaborated closely with\u00a0McDonald&#8217;s and our partner <a href=\"https:\/\/www.collibra.com\/resources\/expleo-optimizing-mcdonald-s-global-ai-strategy\" target=\"_blank\" rel=\"noopener\">Collibra<\/a> to address these challenges through a multifaceted approach:<\/p><p><strong>1 &#8211; Establishing a Unified Data<\/strong> <strong>Governance Framework:<br \/><\/strong>Leveraging their expertise, Expleo assisted\u00a0McDonald&#8217;s in implementing a centralised data governance model. This framework facilitated:<\/p><ul><li><strong>Enhanced Data Discovery:<\/strong> Providing stakeholders with a clear view of available data assets, reducing time spent on data discovery and accelerating insights.<\/li><li><strong>Improved Data Quality:<\/strong> Standardising data definitions and ensuring consistency across all platforms.<\/li><\/ul><p><strong>2 &#8211; Integrating AI Governance with Collibra<\/strong>:<br \/>Recognising the need for specialised tools, Expleo guided the integration of Collibra&#8217;s AI Governance platform. This integration enabled:<\/p><ul><li><strong>Lifecycle Management<\/strong>: Overseeing AI models from ideation through to deployment and post-production, ensuring accountability and continuous monitoring.<\/li><li><strong>Risk Assessment<\/strong>: Implementing rigorous checks on vendors, data sources, and AI use cases to evaluate potential impacts and compliance requirements.<\/li><\/ul><p><strong>3 &#8211; Accelerating Use Case Deployment<\/strong>: <br \/>By streamlining processes and fostering cross-functional collaboration, Expleo helped\u00a0McDonald&#8217;s reduce the time required to develop and deploy AI use cases, ensuring rapid realisation of value.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5efc4d gg-white-text-marker gg-simple-text gg-container-small gg-article-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5efc4d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8925c9\" data-id=\"f8925c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-075e5d2 gg-custom-white-color  gg-font-v8 elementor-widget elementor-widget-heading\" data-id=\"075e5d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72f8bb7 elementor-widget elementor-widget-text-editor\" data-id=\"72f8bb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The partnership between\u00a0McDonald&#8217;s and Expleo yielded significant benefits:<\/p><ul><li><strong>Operational Efficiency<\/strong>: AI-driven tools optimised various aspects of restaurant operations, from inventory management to customer service enhancements.<\/li><\/ul><ul><li><strong>Personalised Customer Experience<\/strong>: Utilising AI,\u00a0McDonald&#8217;s tailored offerings to individual preferences, boosting customer satisfaction and loyalty.<\/li><\/ul><ul><li><strong>Enhanced Compliance and Risk Mitigation<\/strong>: The robust governance framework ensured that all AI initiatives met regulatory standards and internal policies, reducing potential risks.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3991a2f gg-button-v1 elementor-widget elementor-widget-button\" data-id=\"3991a2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/expleo.com\/global\/en\/industries\/retail-and-logistics\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33651fe elementor-widget elementor-widget-spacer\" data-id=\"33651fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e07f4d gg-button-v1 elementor-widget elementor-widget-button\" data-id=\"2e07f4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/expleo.com\/global\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Overview Through its strategic partnership with Expleo,\u00a0McDonald&#8217;s successfully mastered the complexities of implementing a global AI strategy. The collaborative efforts led to a scalable, efficient, and compliant AI framework that continues to drive innovation and excellence in the fast-food industry. Watch the story with speakers Stephanie Giardina, Senior Manager, Enterprise Data Governance, McDonald&#8217;s David Tischler, [&hellip;]<\/p>\n","protected":false},"featured_media":99877,"template":"","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","_angie_page":false,"service-grey-banner":"false","service-grey-banner-link":"","footnotes":""},"case-study-single-templates":[318],"topic":[164,145],"industry-taxonomy":[89],"country":[141],"service":[216,80],"class_list":["post-99876","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-single-templates-new-template","topic-artificial-intelligence-and-robotics","topic-digital-transformation","industry-taxonomy-retail-and-logistics","country-global","service-digital-transformation","service-cloud-modernisation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Expleo | Optimising McDonald&#039;s global AI Strategy<\/title>\n<meta name=\"description\" content=\"Discover McDonald&#039;s AI strategy success with Expleo. Learn about effective data governance and rapid AI deployment in this practical case study.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expleo.com\/global\/en\/case-studies\/optimising-mcdonalds-global-ai-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimising McDonald&#039;s Global AI Strategy\" \/>\n<meta property=\"og:description\" content=\"Discover McDonald&#039;s AI strategy success with Expleo. Learn about effective data governance and rapid AI deployment in this practical case study.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expleo.com\/global\/en\/case-studies\/optimising-mcdonalds-global-ai-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Global EN\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T09:18:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2024\/07\/mcdonalds.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/case-studies\\\/optimising-mcdonalds-global-ai-strategy\\\/\",\"url\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/case-studies\\\/optimising-mcdonalds-global-ai-strategy\\\/\",\"name\":\"Expleo | Optimising McDonald's global AI Strategy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/case-studies\\\/optimising-mcdonalds-global-ai-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/case-studies\\\/optimising-mcdonalds-global-ai-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/mcdonalds.jpg\",\"datePublished\":\"2025-04-08T15:24:48+00:00\",\"dateModified\":\"2026-03-24T09:18:48+00:00\",\"description\":\"Discover McDonald's AI strategy success with Expleo. Learn about effective data governance and rapid AI deployment in this practical case study.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/case-studies\\\/optimising-mcdonalds-global-ai-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/case-studies\\\/optimising-mcdonalds-global-ai-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/case-studies\\\/optimising-mcdonalds-global-ai-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/mcdonalds.jpg\",\"contentUrl\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/mcdonalds.jpg\",\"width\":1280,\"height\":720,\"caption\":\"Exterior view of a McDonald's restaurant during evening. The iconic golden arches logo is prominently displayed on the building and a roadside sign, both illuminated against a dusky sky.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/case-studies\\\/optimising-mcdonalds-global-ai-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Optimising McDonald&#8217;s Global AI Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/\",\"name\":\"Expleo | EN\",\"description\":\"Expleo\",\"publisher\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/#organization\",\"name\":\"Expleo | EN\",\"url\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/expleo-logo-and-tagline.png\",\"contentUrl\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/expleo-logo-and-tagline.png\",\"width\":1600,\"height\":774,\"caption\":\"Expleo | EN\"},\"image\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Expleo | Optimising McDonald's global AI Strategy","description":"Discover McDonald's AI strategy success with Expleo. Learn about effective data governance and rapid AI deployment in this practical case study.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/expleo.com\/global\/en\/case-studies\/optimising-mcdonalds-global-ai-strategy\/","og_locale":"en_GB","og_type":"article","og_title":"Optimising McDonald's Global AI Strategy","og_description":"Discover McDonald's AI strategy success with Expleo. Learn about effective data governance and rapid AI deployment in this practical case study.","og_url":"https:\/\/expleo.com\/global\/en\/case-studies\/optimising-mcdonalds-global-ai-strategy\/","og_site_name":"Global EN","article_modified_time":"2026-03-24T09:18:48+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2024\/07\/mcdonalds.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/expleo.com\/global\/en\/case-studies\/optimising-mcdonalds-global-ai-strategy\/","url":"https:\/\/expleo.com\/global\/en\/case-studies\/optimising-mcdonalds-global-ai-strategy\/","name":"Expleo | Optimising McDonald's global AI Strategy","isPartOf":{"@id":"https:\/\/expleo.com\/global\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/expleo.com\/global\/en\/case-studies\/optimising-mcdonalds-global-ai-strategy\/#primaryimage"},"image":{"@id":"https:\/\/expleo.com\/global\/en\/case-studies\/optimising-mcdonalds-global-ai-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2024\/07\/mcdonalds.jpg","datePublished":"2025-04-08T15:24:48+00:00","dateModified":"2026-03-24T09:18:48+00:00","description":"Discover McDonald's AI strategy success with Expleo. Learn about effective data governance and rapid AI deployment in this practical case study.","breadcrumb":{"@id":"https:\/\/expleo.com\/global\/en\/case-studies\/optimising-mcdonalds-global-ai-strategy\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/expleo.com\/global\/en\/case-studies\/optimising-mcdonalds-global-ai-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/expleo.com\/global\/en\/case-studies\/optimising-mcdonalds-global-ai-strategy\/#primaryimage","url":"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2024\/07\/mcdonalds.jpg","contentUrl":"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2024\/07\/mcdonalds.jpg","width":1280,"height":720,"caption":"Exterior view of a McDonald's restaurant during evening. The iconic golden arches logo is prominently displayed on the building and a roadside sign, both illuminated against a dusky sky."},{"@type":"BreadcrumbList","@id":"https:\/\/expleo.com\/global\/en\/case-studies\/optimising-mcdonalds-global-ai-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/expleo.com\/global\/en\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/expleo.com\/global\/en\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Optimising McDonald&#8217;s Global AI Strategy"}]},{"@type":"WebSite","@id":"https:\/\/expleo.com\/global\/en\/#website","url":"https:\/\/expleo.com\/global\/en\/","name":"Expleo | EN","description":"Expleo","publisher":{"@id":"https:\/\/expleo.com\/global\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/expleo.com\/global\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/expleo.com\/global\/en\/#organization","name":"Expleo | EN","url":"https:\/\/expleo.com\/global\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/expleo.com\/global\/en\/#\/schema\/logo\/image\/","url":"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2019\/02\/expleo-logo-and-tagline.png","contentUrl":"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2019\/02\/expleo-logo-and-tagline.png","width":1600,"height":774,"caption":"Expleo | EN"},"image":{"@id":"https:\/\/expleo.com\/global\/en\/#\/schema\/logo\/image\/"}}]}},"hreflang":{"rendered":"<link rel=\"alternate\" href=\"https:\/\/expleo.com\/global\/en\/case-studies\/optimising-mcdonalds-global-ai-strategy\/\" hreflang=\"x-default\"\/>\n<link rel=\"alternate\" href=\"https:\/\/expleo.com\/global\/en\/case-studies\/optimising-mcdonalds-global-ai-strategy\/\" hreflang=\"en\"\/>\n<link rel=\"alternate\" href=\"https:\/\/expleo.com\/global\/fr\/case-studies\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\/\" hreflang=\"fr\"\/>\n<link rel=\"alternate\" href=\"https:\/\/expleo.com\/global\/de\/case-studies\/optimierung-der-globalen-ki-strategie-von-mcdonalds\/\" hreflang=\"de\"\/>\n","structure":[{"blogId":4,"blogIsHidden":false,"postId":99876,"url":"https:\/\/expleo.com\/global\/en\/case-studies\/optimising-mcdonalds-global-ai-strategy\/","language":"en","default":true},{"blogId":5,"blogIsHidden":false,"postId":46565,"url":"https:\/\/expleo.com\/global\/fr\/case-studies\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\/","language":"fr","default":false},{"blogId":6,"blogIsHidden":false,"postId":39213,"url":"https:\/\/expleo.com\/global\/de\/case-studies\/optimierung-der-globalen-ki-strategie-von-mcdonalds\/","language":"de","default":false}]},"_links":{"self":[{"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/case-studies\/99876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":1,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/case-studies\/99876\/revisions"}],"predecessor-version":[{"id":117013,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/case-studies\/99876\/revisions\/117013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/media\/99877"}],"wp:attachment":[{"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/media?parent=99876"}],"wp:term":[{"taxonomy":"case-study-single-templates","embeddable":true,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/case-study-single-templates?post=99876"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/topic?post=99876"},{"taxonomy":"industry-taxonomy","embeddable":true,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/industry-taxonomy?post=99876"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/country?post=99876"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/service?post=99876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}