{"id":1334,"date":"2019-10-22T06:37:00","date_gmt":"2019-10-22T06:37:00","guid":{"rendered":"https:\/\/expleo.com\/global\/en\/?post_type=insight&p=1334"},"modified":"2024-05-16T12:17:58","modified_gmt":"2024-05-16T12:17:58","slug":"erd-quality-control-wins-the-race-to-market","status":"publish","type":"insights","link":"https:\/\/expleo.com\/global\/en\/insights\/blog\/erd-quality-control-wins-the-race-to-market\/","title":{"rendered":"ER&D: quality control wins the race to market"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"The\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Richard Hartshorne, Business Unit Lead \u2013 Enterprise Markets, Expleo<\/strong><\/em><\/p>

Richard welcomes the rapid emergence of the new ER&D sector \u2013 and the opportunities this provides to service providers. In particular,\u00a0digital technologies<\/a>\u00a0such as automation allow manufacturers to broaden the influence of\u00a0quality assurance<\/a>: from \u2018at-the-end\u2019 to \u2018end-to-end\u2019 testing. Your speed to market relies on it.<\/em><\/p>

ER&D (engineering research and development) isn\u2019t exactly new. George Stephenson, the Wright Brothers, Louis Renault: they all made their name with it. As the major transport and manufacturing firms of the 20th Century put down their roots, they developed massive R&D sections based in top-secret bunkers, hangers and test tracks, where the next big innovations took shape. Over the last 40 years, software engineers in Silicon Valley and far beyond have sparked the digital revolution through their own futuristic ER&D.<\/p>

More recently, of course, these two branches of engineering have converged. Fuelled by a global hunger for better digital experiences, the race to upgrade existing products and build new ones has caused an explosion in ER&D, with corporate spend reaching in excess of\u00a01.2 trillion dollars<\/a>. This boom has created a brand new sector for service providers that have the end-to-end ability and global scope to combine traditional\u00a0engineering<\/a>\u00a0and software development expertise. Those service providers that can keep their clients in step with the\u00a0rapid pace of change<\/a>\u00a0will emerge as leaders in this bold new sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Artificial Intelligence,\u00a0Blockchain<\/a>, IoT, simulation, virtual reality and automation \u2013 and whatever comes next \u2013 offer huge opportunities to increase speed to market, drive down costs and improve the end user experience. From my experience, by applying\u00a0quality<\/a>\u00a0across all of these areas is key for success. Traditionally in the IT industry quality assurance (QA) and testing comes last in the sequence after design, build and delivery. It\u2019s the rear guard that makes sure the product is safe and effective. Previously, firms invested considerable time in getting this essential bit right. But with the growing financial imperative behind speed to market, it\u2019s increasingly important that your products are ready to go by the time they reach the end of the production line. This is increasing pressure on testing cycle times and often causing them to be reduced despite the increased risk.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Get it right first time<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

My personal business philosophy is: always do the right things right, at the right time. In the ER&D context, that means integrating quality within the design, build and delivery stages as engineering companies have been doing for decades. Instead of using QA experts to check for potential faults at the end, it makes sense to harness their insights from the start. After all, they know the difference between \u2018good-to-go\u2019 and just poor quality. If you involve them throughout, they will have the chance to influence the final outcome.<\/p>

Think of it like a 3-star Michelin kitchen. Every step of making a dish is quality controlled and taste tested, from choosing the ingredients at the market through to the cooking and then plating up. By the time it leaves the \u2018pass\u2019, it is perfection. Service!<\/p>

The digital advances in QA and testing \u2013 especially around automation \u2013 mean that this niche area can make a sizeable impression to your bottom line, especially if your product can meet customer needs and expectations before your competitors. This goes to show that big isn\u2019t always beautiful in the ER&D sector. When a small and nimble team has the necessary skills to maximize the automation opportunity, then the technology will do the rest. Also, independence remains a watchword when it comes to quality, whether\u00a0engineering<\/a>\u00a0or software development. Many of the old sayings still hold true: it\u2019s hard to see the full the picture when you stand too close.<\/p>

Testing automation undoubtedly makes things faster. Regression packs, for example, used to take weeks to execute. Now, we can do them overnight. Even manual processes can shave weeks off production timescales by applying quality earlier. Simply by focusing on quality, you allow the whole operating delivery process to speed up.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Cutting corners won\u2019t cut costs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The pace of change is incredible, but we should never fall into the trap that testing is a luxury. That\u2019s where false economies lie. In today\u2019s ultra-competitive markets, a bad-news story or product recall, due to reasons of safety, use-ability or reliability, will eat into trust ratings and shareholder profits. When you design with quality in mind, you then build and deliver with quality at the heart. Testing at the end becomes a quick stamp of approval rather than the final hurdle, as it is sometimes seen.<\/p>

Software brings many fantastic new opportunities to traditional engineering, but the reality is that you won\u2019t get your new or upgraded product to market quickly without testing it properly. Speed matters so much that unless you get the method right, then you\u2019ll always be playing catch up. That means testing \u2018end-to-end\u2019 and not just \u2018at-the-end\u2019.<\/p>

In the ER&D sector, better\u00a0quality<\/em>\u00a0control is better\u00a0speed<\/em>\u00a0control too.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Richard Hartshorne, BU Lead for Enterprise Markets at Expleo discusses the rapid emergence of the new ER&D sector and the opportunities that it presents.<\/p>\n","protected":false},"author":78,"featured_media":1336,"parent":0,"template":"","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"topic":[145,151],"insights-single-templates":[316],"industry-taxonomy":[265],"content-type":[23],"country":[130],"service":[216,54,52,80,84,208],"class_list":["post-1334","insights","type-insights","status-publish","has-post-thumbnail","hentry","topic-digital-transformation","topic-quality-assurance-and-software-development","insights-single-templates-old-template","industry-taxonomy-aall-industries","content-type-blog","country-united-kingdom","service-digital-transformation","service-software-quality-assurance","service-business-analysis-transformation","service-cloud-modernisation","service-quality-management-systems","service-quality-testing"],"yoast_head":"\nExpleo | ER&D: quality control wins the race to market<\/title>\n<meta name=\"description\" content=\"Richard Hartshorne, BU Lead for Enterprise Markets at Expleo discusses the rapid emergence of the new ER&D sector and the opportunities that it presents.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expleo.com\/global\/en\/insights\/blog\/erd-quality-control-wins-the-race-to-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ER&D: quality control wins the race to market\" \/>\n<meta property=\"og:description\" content=\"Richard Hartshorne, BU Lead for Enterprise Markets at Expleo discusses the rapid emergence of the new ER&D sector and the opportunities that it presents.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expleo.com\/global\/en\/insights\/blog\/erd-quality-control-wins-the-race-to-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Global EN\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-16T12:17:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2021\/10\/devops-2-1280x720-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/insights\\\/blog\\\/erd-quality-control-wins-the-race-to-market\\\/\",\"url\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/insights\\\/blog\\\/erd-quality-control-wins-the-race-to-market\\\/\",\"name\":\"Expleo | ER&D: quality control wins the race to market\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/insights\\\/blog\\\/erd-quality-control-wins-the-race-to-market\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/insights\\\/blog\\\/erd-quality-control-wins-the-race-to-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/devops-2-1280x720-1.jpg\",\"datePublished\":\"2019-10-22T06:37:00+00:00\",\"dateModified\":\"2024-05-16T12:17:58+00:00\",\"description\":\"Richard Hartshorne, BU Lead for Enterprise Markets at Expleo discusses the rapid emergence of the new ER&D sector and the opportunities that it presents.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/insights\\\/blog\\\/erd-quality-control-wins-the-race-to-market\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/insights\\\/blog\\\/erd-quality-control-wins-the-race-to-market\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/insights\\\/blog\\\/erd-quality-control-wins-the-race-to-market\\\/#primaryimage\",\"url\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/devops-2-1280x720-1.jpg\",\"contentUrl\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/devops-2-1280x720-1.jpg\",\"width\":1280,\"height\":720,\"caption\":\"The infinity sign is made of a mesh of triangles\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/insights\\\/blog\\\/erd-quality-control-wins-the-race-to-market\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/insights\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"ER&D: quality control wins the race to market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/\",\"name\":\"Expleo | EN\",\"description\":\"Expleo\",\"publisher\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/#organization\",\"name\":\"Expleo | EN\",\"url\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/expleo-logo-and-tagline.png\",\"contentUrl\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/expleo-logo-and-tagline.png\",\"width\":1600,\"height\":774,\"caption\":\"Expleo | EN\"},\"image\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Expleo | ER&D: quality control wins the race to market","description":"Richard Hartshorne, BU Lead for Enterprise Markets at Expleo discusses the rapid emergence of the new ER&D sector and the opportunities that it presents.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/expleo.com\/global\/en\/insights\/blog\/erd-quality-control-wins-the-race-to-market\/","og_locale":"en_GB","og_type":"article","og_title":"ER&D: quality control wins the race to market","og_description":"Richard Hartshorne, BU Lead for Enterprise Markets at Expleo discusses the rapid emergence of the new ER&D sector and the opportunities that it presents.","og_url":"https:\/\/expleo.com\/global\/en\/insights\/blog\/erd-quality-control-wins-the-race-to-market\/","og_site_name":"Global EN","article_modified_time":"2024-05-16T12:17:58+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2021\/10\/devops-2-1280x720-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/expleo.com\/global\/en\/insights\/blog\/erd-quality-control-wins-the-race-to-market\/","url":"https:\/\/expleo.com\/global\/en\/insights\/blog\/erd-quality-control-wins-the-race-to-market\/","name":"Expleo | ER&D: quality control wins the race to market","isPartOf":{"@id":"https:\/\/expleo.com\/global\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/expleo.com\/global\/en\/insights\/blog\/erd-quality-control-wins-the-race-to-market\/#primaryimage"},"image":{"@id":"https:\/\/expleo.com\/global\/en\/insights\/blog\/erd-quality-control-wins-the-race-to-market\/#primaryimage"},"thumbnailUrl":"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2021\/10\/devops-2-1280x720-1.jpg","datePublished":"2019-10-22T06:37:00+00:00","dateModified":"2024-05-16T12:17:58+00:00","description":"Richard Hartshorne, BU Lead for Enterprise Markets at Expleo discusses the rapid emergence of the new ER&D sector and the opportunities that it presents.","breadcrumb":{"@id":"https:\/\/expleo.com\/global\/en\/insights\/blog\/erd-quality-control-wins-the-race-to-market\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/expleo.com\/global\/en\/insights\/blog\/erd-quality-control-wins-the-race-to-market\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/expleo.com\/global\/en\/insights\/blog\/erd-quality-control-wins-the-race-to-market\/#primaryimage","url":"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2021\/10\/devops-2-1280x720-1.jpg","contentUrl":"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2021\/10\/devops-2-1280x720-1.jpg","width":1280,"height":720,"caption":"The infinity sign is made of a mesh of triangles"},{"@type":"BreadcrumbList","@id":"https:\/\/expleo.com\/global\/en\/insights\/blog\/erd-quality-control-wins-the-race-to-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/expleo.com\/global\/en\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/expleo.com\/global\/en\/insights\/"},{"@type":"ListItem","position":3,"name":"ER&D: quality control wins the race to market"}]},{"@type":"WebSite","@id":"https:\/\/expleo.com\/global\/en\/#website","url":"https:\/\/expleo.com\/global\/en\/","name":"Expleo | EN","description":"Expleo","publisher":{"@id":"https:\/\/expleo.com\/global\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/expleo.com\/global\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/expleo.com\/global\/en\/#organization","name":"Expleo | EN","url":"https:\/\/expleo.com\/global\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/expleo.com\/global\/en\/#\/schema\/logo\/image\/","url":"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2019\/02\/expleo-logo-and-tagline.png","contentUrl":"https:\/\/expleo.com\/global\/en\/wp-content\/uploads\/2019\/02\/expleo-logo-and-tagline.png","width":1600,"height":774,"caption":"Expleo | EN"},"image":{"@id":"https:\/\/expleo.com\/global\/en\/#\/schema\/logo\/image\/"}}]}},"hreflang":{"rendered":"","structure":[]},"_links":{"self":[{"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/insights\/1334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/insights"}],"about":[{"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/types\/insights"}],"author":[{"embeddable":true,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/users\/78"}],"version-history":[{"count":0,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/insights\/1334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/media\/1336"}],"wp:attachment":[{"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/media?parent=1334"}],"wp:term":[{"taxonomy":"topic","embeddable":true,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/topic?post=1334"},{"taxonomy":"insights-single-templates","embeddable":true,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/insights-single-templates?post=1334"},{"taxonomy":"industry-taxonomy","embeddable":true,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/industry-taxonomy?post=1334"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/content-type?post=1334"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/country?post=1334"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/expleo.com\/global\/en\/wp-json\/wp\/v2\/service?post=1334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}