{"id":46565,"date":"2025-04-08T15:24:48","date_gmt":"2025-04-08T15:24:48","guid":{"rendered":"https:\/\/expleo.com\/global\/en\/?post_type=case-studies&#038;p=99876"},"modified":"2026-03-24T09:23:47","modified_gmt":"2026-03-24T09:23:47","slug":"mcdonalds-optimiser-strategie-ia-echelle-mondiale","status":"publish","type":"case-studies","link":"https:\/\/expleo.com\/global\/fr\/cas-clients\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\/","title":{"rendered":"McDonald&#8217;s x Expleo\u00a0: optimiser la strat\u00e9gie d\u2019IA \u00e0 l\u2019\u00e9chelle mondiale"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"46565\" class=\"elementor elementor-46565\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67e24d7 gg-simple-text gg-container-small gg-article-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67e24d7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3482652\" data-id=\"3482652\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3819e3d gg-custom-white-color  gg-font-v8 elementor-widget elementor-widget-heading\" data-id=\"3819e3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contexte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48fdb64 elementor-widget elementor-widget-text-editor\" data-id=\"48fdb64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En collaborant \u00e9troitement avec Expleo, McDonald&#8217;s a su surmonter les complexit\u00e9s li\u00e9es \u00e0 la mise en \u0153uvre d&#8217;une strat\u00e9gie mondiale en intelligence artificielle (IA). Ce partenariat a permis de concevoir une <strong>gouvernance d&#8217;IA<\/strong> scalable, performante et conforme aux r\u00e9glementations en vigueur. Ce qui contribue \u00e0 stimuler l\u2019innovation et l\u2019excellence dans le secteur de la restauration rapide.<\/p><p>Voir l\u2019analyse de nos trois\u00a0intervenants<\/p><ul><li>Stephanie\u00a0Giardina, responsable senior de la gouvernance des donn\u00e9es d\u2019entreprise, McDonald&#8217;s<\/li><li>John\u00a0Tucker, directeur de la gouvernance des donn\u00e9es d\u2019entreprise, McDonald&#8217;s<\/li><li>David\u00a0Tischler, responsable des grands comptes, Data Practice, Expleo<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96e2fe9 elementor-widget elementor-widget-image\" data-id=\"96e2fe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.collibra.com\/resources\/expleo-optimizing-mcdonald-s-global-ai-strategy\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"447\" src=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/07\/collibra-video-thumbnail.jpg\" class=\"attachment-large size-large wp-image-46101\" alt=\"Three people are seated on stage at the &quot;Data Citizens 24&quot; conference. The background features the Collibra logo. The audience is visible in the foreground.\" srcset=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/07\/collibra-video-thumbnail.jpg 930w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/07\/collibra-video-thumbnail-300x168.jpg 300w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/07\/collibra-video-thumbnail-768x429.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0f653c elementor-widget elementor-widget-spacer\" data-id=\"c0f653c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d1e4e gg-custom-white-color  gg-font-v8 elementor-widget elementor-widget-heading\" data-id=\"57d1e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ambition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81910ca elementor-widget elementor-widget-text-editor\" data-id=\"81910ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leader mondial dans un secteur en constante mutation, McDonald&#8217;s souhaitait tirer parti de la puissance de l&#8217;IA pour enrichir l&#8217;exp\u00e9rience client et optimiser ses op\u00e9rations.<\/p><p>Pour y parvenir, il \u00e9tait essentiel de mettre en place un cadre robuste de gouvernance des donn\u00e9es, garantissant l&#8217;efficacit\u00e9 et la conformit\u00e9 des projets d&#8217;IA. C&#8217;est dans cette optique que McDonald&#8217;s s&#8217;est associ\u00e9 \u00e0 Expleo, entreprise de services num\u00e9riques, pour mener cette initiative strat\u00e9gique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78df0ea gg-custom-white-color  gg-font-v8 elementor-widget elementor-widget-heading\" data-id=\"78df0ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af34542 elementor-widget elementor-widget-text-editor\" data-id=\"af34542\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avec plus de 40\u00a0000\u00a0restaurants et plus de 2,2 millions de collaborateurs dans le monde, McDonald\u2019s \u00e9tait confront\u00e9 \u00e0 un d\u00e9fi de taille\u00a0: g\u00e9rer d\u2019immenses quantit\u00e9s de donn\u00e9es g\u00e9n\u00e9r\u00e9es au quotidien. Parmi les principales difficult\u00e9s rencontr\u00e9es par l\u2019entreprise figuraient\u00a0:<\/p><ul><li><strong>Silos de donn\u00e9es<\/strong>: la disparit\u00e9 des sources de donn\u00e9es entre les diff\u00e9rentes r\u00e9gions et les diff\u00e9rents services emp\u00eachait l\u2019acc\u00e8s \u00e0 des donn\u00e9es unifi\u00e9es et leur analyse.<\/li><li><strong>Conformit\u00e9 et gestion des risques<\/strong> : Assurer que les technologies d&#8217;IA respectent les r\u00e9glementations des pays d\u00e9ploy\u00e9s et les politiques internes \u00e9tait une priorit\u00e9 absolue.<\/li><li><strong>Scalabilit\u00e9<\/strong>: McDonald&#8217;s souhaitait mettre en \u0153uvre des solutions d\u2019intelligence artificielle pouvant \u00eatre facilement d\u00e9ploy\u00e9es dans tous les points de vente, sans que la coh\u00e9rence et la qualit\u00e9 des donn\u00e9es soient impact\u00e9es.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6e62f gg-custom-white-color  gg-font-v8 elementor-widget elementor-widget-heading\" data-id=\"eb6e62f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db00913 elementor-widget elementor-widget-text-editor\" data-id=\"db00913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Expleo a travaill\u00e9 main dans la main avec McDonald&#8217;s et le partenaire technologique <a href=\"https:\/\/www.collibra.com\/\">Collibra<\/a> pour relever ces d\u00e9fis en adoptant une approche structur\u00e9e :<\/p><ol><li><strong> Mise en place d\u2019un cadre de gouvernance des donn\u00e9es unifi\u00e9es<\/strong><\/li><\/ol><p>Expleo a accompagn\u00e9 McDonald&#8217;s dans le d\u00e9ploiement d&#8217;un mod\u00e8le centralis\u00e9 de gouvernance des donn\u00e9es, permettant :<\/p><ul><li><strong>Une meilleure d\u00e9couverte des donn\u00e9es<\/strong> : Offrir aux parties prenantes une vision claire des donn\u00e9es disponibles, acc\u00e9l\u00e9rant leur compr\u00e9hension et leur exploitation.<\/li><li><strong>Une qualit\u00e9 de donn\u00e9es am\u00e9lior\u00e9e<\/strong> : Standardiser les d\u00e9finitions et assurer leur coh\u00e9rence sur l\u2019ensemble des plateformes.<\/li><\/ul><ol start=\"2\"><li><strong> Int\u00e9gration de la gouvernance de l\u2019IA avec la plateforme Collibra<\/strong><\/li><\/ol><p>Expleo a supervis\u00e9 l\u2019int\u00e9gration de la plateforme Collibra, sp\u00e9cialis\u00e9e dans la gouvernance de l\u2019IA, pour :<\/p><ul><li><strong>G\u00e9rer le cycle de vie des mod\u00e8les d\u2019IA<\/strong> : Depuis leur conception jusqu\u2019\u00e0 leur mise en \u0153uvre, tout en garantissant suivi et responsabilit\u00e9.<\/li><li><strong>\u00c9valuer les risques<\/strong> : Mettre en place des contr\u00f4les rigoureux sur les prestataires, les sources de donn\u00e9es et les cas d\u2019utilisation pour r\u00e9pondre aux exigences de conformit\u00e9.<\/li><\/ul><ol start=\"3\"><li><strong> Acc\u00e9l\u00e9ration du d\u00e9ploiement des cas d\u2019usage<\/strong><\/li><\/ol><p>En rationalisant les processus et en favorisant une collaboration interfonctionnelle, Expleo a permis \u00e0 McDonald&#8217;s de r\u00e9duire le temps de mise en \u0153uvre des projets d\u2019IA, maximisant ainsi la valeur g\u00e9n\u00e9r\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5efc4d gg-white-text-marker gg-simple-text gg-container-small gg-article-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5efc4d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8925c9\" data-id=\"f8925c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-075e5d2 gg-custom-white-color  gg-font-v8 elementor-widget elementor-widget-heading\" data-id=\"075e5d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72f8bb7 elementor-widget elementor-widget-text-editor\" data-id=\"72f8bb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le partenariat entre McDonald&#8217;s et Expleo s\u2019est traduit par des ROIs tangibles :<\/p><ul><li><strong>Efficacit\u00e9 op\u00e9rationnelle<\/strong> : Les outils bas\u00e9s sur l\u2019IA ont optimis\u00e9 plusieurs aspects des op\u00e9rations, de la gestion des stocks \u00e0 l\u2019am\u00e9lioration du service client.<\/li><li><strong>Exp\u00e9rience client personnalis\u00e9e<\/strong> : L\u2019IA a permis d\u2019adapter les offres aux pr\u00e9f\u00e9rences individuelles, renfor\u00e7ant la satisfaction et la fid\u00e9lit\u00e9 des clients McDonald\u2019s.<\/li><li><strong>Conformit\u00e9 renforc\u00e9e et gestion des risques am\u00e9lior\u00e9e<\/strong> : Gr\u00e2ce \u00e0 un cadre de gouvernance solide, toutes les initiatives en IA respectent d\u00e9sormais les normes r\u00e9glementaires et les politiques internes, r\u00e9duisant significativement les risques.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3991a2f gg-button-v1 elementor-widget elementor-widget-button\" data-id=\"3991a2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/expleo.com\/global\/en\/industries\/retail-and-logistics\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33651fe elementor-widget elementor-widget-spacer\" data-id=\"33651fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e07f4d gg-button-v1 elementor-widget elementor-widget-button\" data-id=\"2e07f4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/expleo.com\/global\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Nous contacter<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Contexte En collaborant \u00e9troitement avec Expleo, McDonald&#8217;s a su surmonter les complexit\u00e9s li\u00e9es \u00e0 la mise en \u0153uvre d&#8217;une strat\u00e9gie mondiale en intelligence artificielle (IA). Ce partenariat a permis de concevoir une gouvernance d&#8217;IA scalable, performante et conforme aux r\u00e9glementations en vigueur. Ce qui contribue \u00e0 stimuler l\u2019innovation et l\u2019excellence dans le secteur de la [&hellip;]<\/p>\n","protected":false},"featured_media":46100,"template":"","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","service-grey-banner":"false","service-grey-banner-link":"","footnotes":""},"case-study-single-templates":[494],"topic":[137,184],"industry-taxonomy":[78],"country":[116],"service":[],"class_list":["post-46565","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-single-templates-new-template","topic-artificial-intelligence-and-robotics","topic-data-science-and-cybersecurity","industry-taxonomy-retail-and-logistics","country-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Expleo | McDonald&#039;s : optimiser la strat\u00e9gie d\u2019IA<\/title>\n<meta name=\"description\" content=\"En collaborant avec Expleo, McDonald&#039;s a su surmonter les complexit\u00e9s li\u00e9es \u00e0 la mise en \u0153uvre d&#039;une strat\u00e9gie mondiale en intelligence artificielle (IA).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expleo.com\/global\/fr\/cas-clients\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald&#039;s x Expleo\u00a0: optimiser la strat\u00e9gie d\u2019IA \u00e0 l\u2019\u00e9chelle mondiale\" \/>\n<meta property=\"og:description\" content=\"En collaborant avec Expleo, McDonald&#039;s a su surmonter les complexit\u00e9s li\u00e9es \u00e0 la mise en \u0153uvre d&#039;une strat\u00e9gie mondiale en intelligence artificielle (IA).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expleo.com\/global\/fr\/cas-clients\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\/\" \/>\n<meta property=\"og:site_name\" content=\"Global FR\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T09:23:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/07\/mcdonalds.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/cas-clients\\\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\\\/\",\"url\":\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/cas-clients\\\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\\\/\",\"name\":\"Expleo | McDonald's : optimiser la strat\u00e9gie d\u2019IA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/cas-clients\\\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/cas-clients\\\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/mcdonalds.jpg\",\"datePublished\":\"2025-04-08T15:24:48+00:00\",\"dateModified\":\"2026-03-24T09:23:47+00:00\",\"description\":\"En collaborant avec Expleo, McDonald's a su surmonter les complexit\u00e9s li\u00e9es \u00e0 la mise en \u0153uvre d'une strat\u00e9gie mondiale en intelligence artificielle (IA).\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/cas-clients\\\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/cas-clients\\\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/cas-clients\\\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\\\/#primaryimage\",\"url\":\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/mcdonalds.jpg\",\"contentUrl\":\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/mcdonalds.jpg\",\"width\":1280,\"height\":720,\"caption\":\"Exterior view of a McDonald's restaurant during evening. The iconic golden arches logo is prominently displayed on the building and a roadside sign, both illuminated against a dusky sky.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/cas-clients\\\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cas Clients\",\"item\":\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/cas-clients\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"McDonald&#8217;s x Expleo\u00a0: optimiser la strat\u00e9gie d\u2019IA \u00e0 l\u2019\u00e9chelle mondiale\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/\",\"name\":\"Expleo | FR\",\"description\":\"Expleo\",\"publisher\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/#organization\",\"name\":\"Expleo | FR\",\"url\":\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/expleo-logo-and-tagline.png\",\"contentUrl\":\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/expleo-logo-and-tagline.png\",\"width\":1600,\"height\":774,\"caption\":\"Expleo | FR\"},\"image\":{\"@id\":\"https:\\\/\\\/expleo.com\\\/global\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Expleo | McDonald's : optimiser la strat\u00e9gie d\u2019IA","description":"En collaborant avec Expleo, McDonald's a su surmonter les complexit\u00e9s li\u00e9es \u00e0 la mise en \u0153uvre d'une strat\u00e9gie mondiale en intelligence artificielle (IA).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/expleo.com\/global\/fr\/cas-clients\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\/","og_locale":"fr_FR","og_type":"article","og_title":"McDonald's x Expleo\u00a0: optimiser la strat\u00e9gie d\u2019IA \u00e0 l\u2019\u00e9chelle mondiale","og_description":"En collaborant avec Expleo, McDonald's a su surmonter les complexit\u00e9s li\u00e9es \u00e0 la mise en \u0153uvre d'une strat\u00e9gie mondiale en intelligence artificielle (IA).","og_url":"https:\/\/expleo.com\/global\/fr\/cas-clients\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\/","og_site_name":"Global FR","article_modified_time":"2026-03-24T09:23:47+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/07\/mcdonalds.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/expleo.com\/global\/fr\/cas-clients\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\/","url":"https:\/\/expleo.com\/global\/fr\/cas-clients\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\/","name":"Expleo | McDonald's : optimiser la strat\u00e9gie d\u2019IA","isPartOf":{"@id":"https:\/\/expleo.com\/global\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/expleo.com\/global\/fr\/cas-clients\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\/#primaryimage"},"image":{"@id":"https:\/\/expleo.com\/global\/fr\/cas-clients\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\/#primaryimage"},"thumbnailUrl":"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/07\/mcdonalds.jpg","datePublished":"2025-04-08T15:24:48+00:00","dateModified":"2026-03-24T09:23:47+00:00","description":"En collaborant avec Expleo, McDonald's a su surmonter les complexit\u00e9s li\u00e9es \u00e0 la mise en \u0153uvre d'une strat\u00e9gie mondiale en intelligence artificielle (IA).","breadcrumb":{"@id":"https:\/\/expleo.com\/global\/fr\/cas-clients\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/expleo.com\/global\/fr\/cas-clients\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/expleo.com\/global\/fr\/cas-clients\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\/#primaryimage","url":"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/07\/mcdonalds.jpg","contentUrl":"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/07\/mcdonalds.jpg","width":1280,"height":720,"caption":"Exterior view of a McDonald's restaurant during evening. The iconic golden arches logo is prominently displayed on the building and a roadside sign, both illuminated against a dusky sky."},{"@type":"BreadcrumbList","@id":"https:\/\/expleo.com\/global\/fr\/cas-clients\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/expleo.com\/global\/fr\/"},{"@type":"ListItem","position":2,"name":"Cas Clients","item":"https:\/\/expleo.com\/global\/fr\/cas-clients\/"},{"@type":"ListItem","position":3,"name":"McDonald&#8217;s x Expleo\u00a0: optimiser la strat\u00e9gie d\u2019IA \u00e0 l\u2019\u00e9chelle mondiale"}]},{"@type":"WebSite","@id":"https:\/\/expleo.com\/global\/fr\/#website","url":"https:\/\/expleo.com\/global\/fr\/","name":"Expleo | FR","description":"Expleo","publisher":{"@id":"https:\/\/expleo.com\/global\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/expleo.com\/global\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/expleo.com\/global\/fr\/#organization","name":"Expleo | FR","url":"https:\/\/expleo.com\/global\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/expleo.com\/global\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2019\/02\/expleo-logo-and-tagline.png","contentUrl":"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2019\/02\/expleo-logo-and-tagline.png","width":1600,"height":774,"caption":"Expleo | FR"},"image":{"@id":"https:\/\/expleo.com\/global\/fr\/#\/schema\/logo\/image\/"}}]}},"hreflang":{"rendered":"<link rel=\"alternate\" href=\"https:\/\/expleo.com\/global\/en\/cas-clients\/optimising-mcdonalds-global-ai-strategy\/\" hreflang=\"x-default\"\/>\n<link rel=\"alternate\" href=\"https:\/\/expleo.com\/global\/en\/cas-clients\/optimising-mcdonalds-global-ai-strategy\/\" hreflang=\"en\"\/>\n<link rel=\"alternate\" href=\"https:\/\/expleo.com\/global\/fr\/cas-clients\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\/\" hreflang=\"fr\"\/>\n<link rel=\"alternate\" href=\"https:\/\/expleo.com\/global\/de\/cas-clients\/optimierung-der-globalen-ki-strategie-von-mcdonalds\/\" hreflang=\"de\"\/>\n","structure":[{"blogId":4,"blogIsHidden":false,"postId":99876,"url":"https:\/\/expleo.com\/global\/en\/cas-clients\/optimising-mcdonalds-global-ai-strategy\/","language":"en","default":true},{"blogId":5,"blogIsHidden":false,"postId":46565,"url":"https:\/\/expleo.com\/global\/fr\/cas-clients\/mcdonalds-optimiser-strategie-ia-echelle-mondiale\/","language":"fr","default":false},{"blogId":6,"blogIsHidden":false,"postId":39213,"url":"https:\/\/expleo.com\/global\/de\/cas-clients\/optimierung-der-globalen-ki-strategie-von-mcdonalds\/","language":"de","default":false}]},"_links":{"self":[{"href":"https:\/\/expleo.com\/global\/fr\/wp-json\/wp\/v2\/case-studies\/46565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expleo.com\/global\/fr\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/expleo.com\/global\/fr\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":1,"href":"https:\/\/expleo.com\/global\/fr\/wp-json\/wp\/v2\/case-studies\/46565\/revisions"}],"predecessor-version":[{"id":52804,"href":"https:\/\/expleo.com\/global\/fr\/wp-json\/wp\/v2\/case-studies\/46565\/revisions\/52804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expleo.com\/global\/fr\/wp-json\/wp\/v2\/media\/46100"}],"wp:attachment":[{"href":"https:\/\/expleo.com\/global\/fr\/wp-json\/wp\/v2\/media?parent=46565"}],"wp:term":[{"taxonomy":"case-study-single-templates","embeddable":true,"href":"https:\/\/expleo.com\/global\/fr\/wp-json\/wp\/v2\/case-study-single-templates?post=46565"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/expleo.com\/global\/fr\/wp-json\/wp\/v2\/topic?post=46565"},{"taxonomy":"industry-taxonomy","embeddable":true,"href":"https:\/\/expleo.com\/global\/fr\/wp-json\/wp\/v2\/industry-taxonomy?post=46565"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/expleo.com\/global\/fr\/wp-json\/wp\/v2\/country?post=46565"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/expleo.com\/global\/fr\/wp-json\/wp\/v2\/service?post=46565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}