{"id":1212,"date":"2018-07-23T10:59:00","date_gmt":"2018-07-23T10:59:00","guid":{"rendered":"https:\/\/expleo.com\/global\/en\/?post_type=insight&#038;p=1547"},"modified":"2024-02-14T10:45:28","modified_gmt":"2024-02-14T10:45:28","slug":"methode-agile-comment-optimiser-limpact-de-vos-product-owners","status":"publish","type":"insights","link":"https:\/\/expleo.com\/global\/fr\/perspectives\/blog\/methode-agile-comment-optimiser-limpact-de-vos-product-owners\/","title":{"rendered":"Methode Agile: comment optimiser l\u2019impact de vos \u00ab\u00a0Product Owners\u00a0\u00bb"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1212\" class=\"elementor elementor-1212\" data-elementor-post-type=\"insights\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f934ada gg-article-content  gg-standard-article-template gg-simple-text gg-container-small-ptb-72  elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f934ada\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5ec139 gg-tablet-view\" data-id=\"b5ec139\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b37c26 gg-display-none-print elementor-widget elementor-widget-image\" data-id=\"7b37c26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2021\/10\/becoming-entrpreneurial-1-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1158\" alt=\"Man analyzes data on computer\" srcset=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2021\/10\/becoming-entrpreneurial-1-768x432.jpg 768w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2021\/10\/becoming-entrpreneurial-1-300x169.jpg 300w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2021\/10\/becoming-entrpreneurial-1-1024x576.jpg 1024w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2021\/10\/becoming-entrpreneurial-1-1536x864.jpg 1536w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2021\/10\/becoming-entrpreneurial-1.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8465065 gg-font-v9 gg-text-with-paddingbottom gg-class-for-iphone8 elementor-widget elementor-widget-text-editor\" data-id=\"8465065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre de la m\u00e9thode Agile, le Product Owner (Chef de projet digital) est la personne charg\u00e9e d\u2019optimiser la valeur d\u2019un projet. Le Product Owner doit avoir une vision extr\u00eamement claire afin de guider la conception d\u2019un produit, mobiliser les parties prenantes, tirer parti des opportunit\u00e9s offertes par les nouvelles technologies, prendre en compte les retours d\u2019exp\u00e9rience \u2013 du march\u00e9 et des clients \u2013 ou encore concevoir de nouvelles fonctionnalit\u00e9s pour cibler de nouveaux publics. Dans une configuration id\u00e9ale, il agit comme un v\u00e9ritable chef d\u2019entreprise, avec la responsabilit\u00e9 de devoir prendre des d\u00e9cisions parfois difficiles. Cependant, la pratique r\u00e9v\u00e8le que les entreprises ne laissent pas toujours la libert\u00e9 d\u2019action suffisante aux Products Owners pour la bonne r\u00e9alisation de leur travail<\/p>\n<p>C\u2019est pourquoi il est important de comprendre les freins, relatifs \u00e0 diff\u00e9rents contextes organisationnels, afin de faciliter le travail des Product Owners et de garantir une transition r\u00e9ussie vers davantage d\u2019agilit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6b74c6 gg-font-v4 elementor-widget elementor-widget-heading\" data-id=\"c6b74c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les 5 erreurs \u00e0 \u00e9viter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-692f284 gg-font-v9 gg-text-with-paddingbottom gg-class-for-iphone8 elementor-widget elementor-widget-text-editor\" data-id=\"692f284\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDe fa\u00e7on g\u00e9n\u00e9rale, cinq sc\u00e9narios emp\u00eachent le Product Owner d\u2019agir efficacement au sein d\u2019une entreprise.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e316de9 gg-font-v8 gg-print-pb-1 elementor-widget elementor-widget-heading\" data-id=\"e316de9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. La lourdeur hi\u00e9rarchique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88e2640 gg-font-v9 gg-text-with-paddingbottom gg-class-for-iphone8 elementor-widget elementor-widget-text-editor\" data-id=\"88e2640\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Certaines entreprises ont un fonctionnement tr\u00e8s cloisonn\u00e9. Les directions commerciale et informatique ne communiquent pas et ne collaborent pas efficacement. La transition vers un nouveau mod\u00e8le \u00e9conomique et\/ou une m\u00e9thode Agile a pu \u00eatre impos\u00e9e, mais a finalement d\u00e9\u00e7u toutes les parties prenantes. Plut\u00f4t que de constituer de v\u00e9ritables r\u00e9f\u00e9rents, les Product Owners courent alors le risque de devenir des interm\u00e9diaires de plus : un nouvel \u00e9chelon entre \u00e9quipes et directions op\u00e9rationnelles, embourb\u00e9s eux aussi dans des proc\u00e9dures et des t\u00e2ches administratives.<\/p>\n<p>Dans ces conditions, il convient de faciliter et d\u2019am\u00e9liorer la communication entre les collaborateurs, de fa\u00e7on \u00e0 favoriser le partage en termes de responsabilit\u00e9s et de m\u00e9tiers. Les Product Owners ont besoin de b\u00e9n\u00e9ficier d\u2019un mandat clair pour agir de fa\u00e7on ind\u00e9pendante et surmonter les obstacles organisationnels. Ils peuvent r\u00e9soudre l\u2019\u00e9cueil de la lourdeur hi\u00e9rarchique en s\u2019alliant \u00e0 un Scrum Master. Leur collaboration permettra au Product Owner de proc\u00e9der, dans un premier temps, \u00e0 un certain nombre de changements \u00e0 son niveau et ainsi d\u2019acqu\u00e9rir l\u2019autorit\u00e9 n\u00e9cessaire pour prendre, dans un second temps, des d\u00e9cisions plus importantes et faire reconna\u00eetre les b\u00e9n\u00e9fices de la m\u00e9thode Agile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a2686 gg-font-v8 elementor-widget elementor-widget-heading\" data-id=\"59a2686\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Une impasse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbf52cd gg-font-v9 gg-text-with-paddingbottom gg-class-for-iphone8  gg-print-pb-2 elementor-widget elementor-widget-text-editor\" data-id=\"bbf52cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imaginons une entreprise qui soit dans une situation \u00e9conomique d\u00e9licate\u00a0: un chiffre d\u2019affaires faible, une concurrence exacerb\u00e9e, des discussions internes sans fin et sans l\u2019ombre d\u2019un consensus sur les solutions \u00e0 mettre en \u0153uvre. Les ressources qui devraient \u00eatre mises en commun sont au contraire \u00e9parpill\u00e9es, avec comme cons\u00e9quence une vraie difficult\u00e9 pour l\u2019entreprise \u00e0 atteindre ses objectifs op\u00e9rationnels.<\/p>\n<p>Un Product Owner entrepreneur peut optimiser le processus de remont\u00e9e d\u2019informations du march\u00e9 et des prospects en d\u00e9veloppant, par exemple, un MVP (Produit Minimum Viable) pour solliciter l\u2019avis des publics cibles. Le MVP permet d\u2019int\u00e9grer les retours du march\u00e9 dans le d\u00e9veloppement d\u2019un nouveau produit. Le Product Owner devient ainsi l\u2019ambassadeur privil\u00e9gi\u00e9 charg\u00e9 d\u2019impliquer l\u2019ensemble des parties prenantes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f061522 gg-font-v8 elementor-widget elementor-widget-heading\" data-id=\"f061522\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. La paralysie du mod\u00e8le op\u00e9rationnel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a629119  gg-display-none-print elementor-widget elementor-widget-image\" data-id=\"a629119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2021\/10\/becoming-entrpreneurial-2-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1159\" alt=\"Team meeting at the office\" srcset=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2021\/10\/becoming-entrpreneurial-2-768x432.jpg 768w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2021\/10\/becoming-entrpreneurial-2-300x169.jpg 300w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2021\/10\/becoming-entrpreneurial-2-1024x576.jpg 1024w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2021\/10\/becoming-entrpreneurial-2-1536x864.jpg 1536w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2021\/10\/becoming-entrpreneurial-2.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5495f1 gg-font-v9 gg-text-with-paddingbottom gg-class-for-iphone8 elementor-widget elementor-widget-text-editor\" data-id=\"c5495f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une entreprise b\u00e9n\u00e9ficie de retours \u00e9manant de l\u2019interne et du march\u00e9 sur un projet, mais ne parvient cependant pas \u00e0 tirer profit de ces \u00e9l\u00e9ments; pour remettre en question, par exemple, son mod\u00e8le \u00e9conomique ou changer d\u2019approche. Les int\u00e9r\u00eats personnels, les contrats \u00e0 long terme et, plus g\u00e9n\u00e9ralement, la peur du changement peuvent emp\u00eacher la remise en cause d\u2019un mod\u00e8le de d\u00e9veloppement jadis fructueux, mais aujourd\u2019hui en d\u00e9liquescence .<\/p>\n<p>Un Product Owner doit apporter son pouvoir disruptif: tester des hypoth\u00e8ses, r\u00e9v\u00e9ler les points faibles de l\u2019activit\u00e9 de l\u2019entreprise, remettre en cause la valeur ajout\u00e9e du travail des \u00e9quipes. Casser l\u2019immobilisme organisationnel suppose que le Product Owner travaille avec diff\u00e9rentes parties prenantes, \u00e0 l\u2019int\u00e9rieur et \u00e0 l\u2019ext\u00e9rieur de l\u2019entreprise, et qu\u2019il fasse preuve d\u2019une volont\u00e9 forte de tester et d\u2019\u00e9valuer diff\u00e9rents mod\u00e8les \u00e9conomiques (\u00e9tudes de march\u00e9, publication d\u2019un MVP\u2026).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e7d38d gg-font-v8 elementor-widget elementor-widget-heading\" data-id=\"5e7d38d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. L\u2019inexp\u00e9rience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4ef4e5 gg-font-v9 gg-text-with-paddingbottom gg-class-for-iphone8 elementor-widget elementor-widget-text-editor\" data-id=\"a4ef4e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prenons le cas d\u2019une entreprise relativement novice en mati\u00e8re de m\u00e9thode Agile : elle doit tout d\u2019abord convaincre chacun de ses collaborateurs du bien-fond\u00e9 de cette d\u00e9marche. Certains consid\u00e9reront, par exemple, que l\u2019agilit\u00e9 est avant tout une probl\u00e9matique informatique, li\u00e9e \u00e0 la n\u00e9cessit\u00e9 de mises \u00e0 jour fr\u00e9quentes et \u00e0 l\u2019imp\u00e9ratif de flexibilit\u00e9 afin de satisfaire les clients. On pourrait en effet penser que l\u2019agilit\u00e9 ne concerne pas tout le monde et que la plupart des directions peuvent continuer \u00e0 appliquer les m\u00eames m\u00e9thodes \u00e9prouv\u00e9es sans que cela n\u2019ait de cons\u00e9quence sur leur activit\u00e9.<\/p>\n<p>En r\u00e9alit\u00e9, la m\u00e9thode Agile concerne toute l\u2019entreprise et non une seule direction. Les Product Owners doivent surmonter les barri\u00e8res entre directions op\u00e9rationnelles et domaines d\u2019expertise afin d\u2019associer intimement l\u2019activit\u00e9 \u00e9conomique et l\u2019informatique. Il s\u2019agit d\u2019harmoniser les strat\u00e9gies de la gestion de projet et de la gestion de programmes, gr\u00e2ce au mode de pens\u00e9e agile et en donnant la priorit\u00e9 aux produits. De cette fa\u00e7on, on mobilise \u00e0 la fois les responsables projets et les responsables produits afin qu\u2019aucun ne se sente exclus de la d\u00e9marche.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25f53fa gg-font-v8 elementor-widget elementor-widget-heading\" data-id=\"25f53fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Cupidit\u00e9 et int\u00e9r\u00eats personnels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a78b2a gg-font-v9 gg-text-with-paddingbottom gg-class-for-iphone8  gg-print-pb-5 elementor-widget elementor-widget-text-editor\" data-id=\"2a78b2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Certains Product Owners peuvent se montrer impitoyables dans la poursuite de leurs int\u00e9r\u00eats personnels et agir selon l\u2019adage \u00ab la cupidit\u00e9 est une bonne chose \u00bb. Ils nuisent alors \u00e0 la cr\u00e9ation de valeur et fragilisent l\u2019entreprise La transition de l\u2019entreprise vers l\u2019agilit\u00e9 peut elle-m\u00eame en \u00eatre affect\u00e9e.<\/p>\n<p>\u00catre un v\u00e9ritable entrepreneur signifie r\u00e9pondre \u00e0 l\u2019environnement ext\u00e9rieur en lui \u00e9tant ouvert. Poursuivre des int\u00e9r\u00eats personnels contraires \u00e0 l\u2019int\u00e9r\u00eat de l\u2019entreprise s\u2019apparente, en revanche, \u00e0 du pillage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef2a2a gg-font-v4 elementor-widget elementor-widget-heading\" data-id=\"7ef2a2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion : les meilleures pratiques\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e02b7a gg-font-v9 gg-class-for-iphone8  elementor-widget elementor-widget-text-editor\" data-id=\"4e02b7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u2019engager sur la voie de l\u2019agilit\u00e9 eut \u00eatre difficile. Voici une s\u00e9lection de bonnes pratiques pour aider les entreprises dans cette transition vers plus d\u2019efficacit\u00e9 et de rentabilit\u00e9 :<\/p>\n<ul>\n<li>Recruter de bons profils: si la transition vers la m\u00e9thodologie\/m\u00e9thode Agile n\u2019est pas soigneusement pens\u00e9e, les collaborateurs occupant un nouveau poste comme celui de Product Owner peuvent ne pas avoir le profil et les qualit\u00e9s requis.<\/li>\n<li>Embaucher un Product Owner ext\u00e9rieur : les entreprises qui se reconnaissent dans les sc\u00e9narios 1 (\u00ab La lourdeur hi\u00e9rarchique \u00bb) et 4 (\u00ab L\u2019inexp\u00e9rience \u00bb) peuvent \u00eatre tent\u00e9es par le recrutement d\u2019un Product Owner ext\u00e9rieur. Celui-ci, tel un arbitre ind\u00e9pendant, facilitera le processus de transition en cr\u00e9ant un consensus interne et en accompagnant les autres Product Owners de l\u2019entreprise.<\/li>\n<li>Avoir une vision claire des produits \u00e0 d\u00e9velopper et s\u2019attacher \u00e0 tester leur viabilit\u00e9, au moyen notamment d\u2019un MVP<\/li>\n<li>Former des \u00e9quipes pluridisciplinaires, flexibles, cr\u00e9atives et tr\u00e8s performantes pour faire la diff\u00e9rence.<\/li>\n<li>Identifier les parties prenantes d\u00e9cisionnaires et les impliquer dans un dialogue constructif De cette fa\u00e7on, la sph\u00e8re d\u2019influence des Product Owners s\u2019\u00e9largira.<\/li>\n<li>Co-cr\u00e9er les \u00e9l\u00e9ments du product backlog (carnet du produit) et les objectifs du projet en faisant intervenir tous les niveaux de l\u2019entreprise.<\/li>\n<li>Favoriser et animer la collaboration entre les \u00e9quipes Scrum et les parties prenantes internes et externes.<\/li>\n<li>Echouer plusieurs fois: accepter le fait que d\u00e9livrer t\u00f4t et souvent est la voie de la r\u00e9ussite, m\u00eame si cela peut parfois \u00eatre douloureux.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de la m\u00e9thode Agile, le Product Owner (Chef de projet digital) est la personne charg\u00e9e d\u2019optimiser la valeur d\u2019un projet. Le Product Owner doit avoir une vision extr\u00eamement claire afin de guider la conception d\u2019un produit, mobiliser les parties prenantes, tirer parti des opportunit\u00e9s offertes par les nouvelles technologies, prendre en compte [&hellip;]<\/p>\n","protected":false},"author":78,"featured_media":1158,"parent":0,"template":"","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"topic":[124,127],"insights-single-templates":[492],"industry-taxonomy":[373],"content-type":[21],"country":[94],"service":[],"class_list":["post-1212","insights","type-insights","status-publish","has-post-thumbnail","hentry","topic-quality-assurance-and-software-development","topic-transformation-des-activites","insights-single-templates-old-template","industry-taxonomy-all","content-type-blog","country-irlande"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.3) - 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