{"id":42788,"date":"2024-09-24T06:30:00","date_gmt":"2024-09-24T06:30:00","guid":{"rendered":"https:\/\/expleo.com\/global\/en\/?post_type=insights&#038;p=85167"},"modified":"2024-10-18T08:15:26","modified_gmt":"2024-10-18T08:15:26","slug":"integration-ia-defi-ipsos-etude","status":"publish","type":"insights","link":"https:\/\/expleo.com\/global\/fr\/perspectives\/actualite\/integration-ia-defi-ipsos-etude\/","title":{"rendered":"L\u2019int\u00e9gration de l\u2019IA en entreprise, un d\u00e9fi humain avant d\u2019\u00eatre un d\u00e9fi technologique ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"42788\" class=\"elementor elementor-42788\" data-elementor-post-type=\"insights\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-738ac2d gg-article-content gg-standard-article-template gg-simple-text gg-container-tiny elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"738ac2d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f920cd\" data-id=\"0f920cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7dbed9 elementor-widget elementor-widget-text-editor\" data-id=\"d7dbed9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Paris, 24 septembre 2024 &#8211;<\/strong> <strong>Expleo, acteur global de l\u2019ing\u00e9nierie, de la technologie et du conseil<\/strong> <strong>a men\u00e9 une \u00e9tude en collaboration avec Ipsos, intitul\u00e9e \u00ab\u202fInt\u00e9grer l\u2019IA : aborder la prochaine vague de transformation des entreprises\u202f\u00bb.<\/strong><\/p><p>\u00c0 l\u2019heure o\u00f9 l\u2019IA est en passe de devenir la technologie d\u00e9terminante de notre g\u00e9n\u00e9ration, son int\u00e9gration rapide dans toutes les strates des entreprises europ\u00e9ennes sera un point d\u00e9terminant de comp\u00e9titivit\u00e9 pour le continent.<\/p><p><strong>L\u2019objectif de l\u2019enqu\u00eate men\u00e9e par Ipsos pour Expleo<\/strong> : <strong>recueillir les t\u00e9moignages de 803 dirigeants europ\u00e9ens pour comprendre l\u2019int\u00e9gration<\/strong> <strong>de l\u2019Intelligence Artificielle \u00e0 diff\u00e9rents niveaux<\/strong>, celui de leur secteur, de leur entreprise et celui des produits et services qu\u2019ils entendent mettre sur le march\u00e9.<\/p><p>Un des enseignements majeurs de cette \u00e9tude est qu\u2019il existe <strong>une r\u00e9elle dissonance entre la perception<\/strong> <strong>d\u2019une tr\u00e8s forte int\u00e9gration de l\u2019IA dans son secteur d\u2019activit\u00e9<\/strong> <strong>et la r\u00e9alit\u00e9 de cette int\u00e9gration \u00e0 l\u2019\u00e9chelle de son entreprise<\/strong>. Un effet \u00ab\u202fmirage\u202f\u00bb que les entreprises tentent de compenser en mobilisant leurs efforts, tous secteurs confondus pour s\u2019approprier cette technologie transformative.<\/p><ul><li><strong>Pour 47 % des dirigeants Fran\u00e7ais interrog\u00e9s<\/strong>, <strong>la transformation de leur industrie est bien en cours. <\/strong><\/li><li><strong>36 % des dirigeants pensent que l\u2019IA<\/strong> <strong>a d\u00e9j\u00e0 commenc\u00e9 \u00e0 impacter leur propre secteur d\u2019activit\u00e9. <\/strong><\/li><li><strong>Seuls 23% reconnaissent que l\u2019IA<\/strong> <strong>a d\u00e9j\u00e0 transform\u00e9 leur entreprise. <\/strong><\/li><li><strong>Et, 34 % consid\u00e8rent que la r\u00e9sistance des salari\u00e9s<\/strong> <strong>sera le frein majeur \u00e0 l\u2019int\u00e9gration de l\u2019IA dans leur entreprise.<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bffb8c1 elementor-widget elementor-widget-heading\" data-id=\"bffb8c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Int\u00e9gration de l'IA dans les organisations : <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a82332c elementor-widget elementor-widget-heading\" data-id=\"a82332c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">derri\u00e8re l'optimisme g\u00e9n\u00e9ral, des contraintes \u00e0 ne pas n\u00e9gliger<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b75c416 elementor-widget elementor-widget-text-editor\" data-id=\"b75c416\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Les entreprises fran\u00e7aises ont-elles les moyens d\u2019acc\u00e9l\u00e9rer cette int\u00e9gration ? Cette derni\u00e8re est conditionn\u00e9e par <\/span><b><span data-contrast=\"auto\">l\u2019utilisation et le d\u00e9ploiement d\u2019outils<\/span><\/b><span data-contrast=\"auto\"> qui exigent une tr\u00e8s grande agilit\u00e9. Or, celle-ci est d\u00e9j\u00e0 un d\u00e9fi pour un grand nombre d\u2019entreprises et elle n\u2019est pas toujours au rendez-vous, selon les secteurs d\u2019activit\u00e9s.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Logiquement, les <\/span><b><span data-contrast=\"auto\">besoins et les attentes<\/span><\/b><span data-contrast=\"auto\"> ne sont pas les m\u00eames, qu\u2019il s\u2019agisse du secteur a\u00e9ronautique, spatial, de la production manufacturi\u00e8re, de la distribution ou de la banque. Les d\u00e9cideurs des entreprises de services bancaires et financiers &#8211; d\u00e9j\u00e0 hautement digitalis\u00e9es et o\u00f9 la data, carburant de l\u2019IA, est abondante &#8211; sont les plus avanc\u00e9es dans le d\u00e9ploiement de l\u2019IA en interne, suivi par les secteurs des sciences de la vie, de l\u2019\u00e9nergie ou des transports.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Au-del\u00e0 des gains de productivit\u00e9<\/span>,<strong> 51 % des dirigeants Fran\u00e7ais pensent<\/strong> <strong>pouvoir am\u00e9liorer leurs services<\/strong> <strong>et leurs produits avec l\u2019IA, et 39 % voient l\u2019IA comme indispensable<\/strong> d<strong>ans le d\u00e9veloppement de nouveaux produits ou services<\/strong><span data-contrast=\"auto\">. Cet optimisme m\u00e9rite toutefois d\u2019\u00eatre nuanc\u00e9. Pour int\u00e9grer l\u2019intelligence artificielle \u00e0 ses propres process et produits ou \u00e0 la culture de leur entreprise, les interview\u00e9s expliquent qu\u2019il est n\u00e9cessaire de lever des obstacles techniques comme l\u2019int\u00e9gration de l\u2019IA aux syst\u00e8mes IT actuels, ou les freins financiers associ\u00e9s aux co\u00fbts in\u00e9vitables du d\u00e9ploiement de l\u2019IA.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74fab03 elementor-widget elementor-widget-image\" data-id=\"74fab03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-impact-diagramme-1024x576.png\" class=\"attachment-large size-large wp-image-42817\" alt=\"A bubble chart titled &quot;Perception de l&#039;impact transformationnel de l&#039;IA par secteur.&quot; It shows percentages of decision-makers believing AI is transformative across various fields, represented by colored bubbles. Each bubble represents a sector, with text and a color key on the right.\" srcset=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-impact-diagramme-1024x576.png 1024w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-impact-diagramme-300x169.png 300w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-impact-diagramme-768x432.png 768w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-impact-diagramme.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e093a3 elementor-widget elementor-widget-heading\" data-id=\"3e093a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'IA des \"quick win\" financiers : <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b8f438 elementor-widget elementor-widget-heading\" data-id=\"7b8f438\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">en ligne de mire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579f3bf elementor-widget elementor-widget-text-editor\" data-id=\"579f3bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span data-contrast=\"auto\">80 % des d\u00e9cideurs interrog\u00e9s consid\u00e8rent que l\u2019IA peut transformer leur entreprise<\/span><\/b><span data-contrast=\"auto\">. Ils estiment, aussi et surtout, que cette technologie stimule la rentabilit\u00e9 en dopant la productivit\u00e9, l\u2019efficacit\u00e9 et la qualit\u00e9 des process. Plus encore, ces m\u00eames d\u00e9cideurs parient sur une acc\u00e9l\u00e9ration de la mise sur le march\u00e9 de nouveaux produits et services.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pour ces dirigeants, la capacit\u00e9 de l\u2019IA \u00e0 <\/span><b><span data-contrast=\"auto\">am\u00e9liorer le time-to-market<\/span><\/b><span data-contrast=\"auto\"> (91 % des interview\u00e9s l\u2019indiquent), et l\u2019<\/span><b><span data-contrast=\"auto\">am\u00e9lioration significative de la qualit\u00e9 des produits<\/span><\/b><span data-contrast=\"auto\"> mis sur le march\u00e9 (90 % des interview\u00e9s le mentionnent) justifient des investissements importants. Raison pour laquelle le financement de l\u2019IA demeure une priorit\u00e9 pour la quasi-totalit\u00e9 des entreprises interrog\u00e9es : <\/span><b><span data-contrast=\"auto\">89 % investissent d\u00e9j\u00e0 dans des outils d\u2019IA.<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Cependant, les entreprises sont toutes tr\u00e8s attentives <\/span><b><span data-contrast=\"auto\">au retour sur investissement (ROI) &#8211; \u00e0 court terme<\/span><\/b><span data-contrast=\"auto\"> &#8211; qu\u2019il s\u2019agisse de gains de productivit\u00e9, de r\u00e9duction de co\u00fbts ou de croissance du chiffre d\u2019affaires.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd0113 elementor-widget elementor-widget-image\" data-id=\"6dd0113\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"350\" src=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-return-on-invest-1024x448.png\" class=\"attachment-large size-large wp-image-42819\" alt=\"Infographic in French illustrating key benefits of AI projects. A pie chart shows 9 out of 10 decision-makers measure ROI based on financial indicators like cost reduction and productivity (91%), faster commercialization (91%), and quality improvement (90%).\" srcset=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-return-on-invest-1024x448.png 1024w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-return-on-invest-300x131.png 300w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-return-on-invest-768x336.png 768w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-return-on-invest.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93dd836 elementor-widget elementor-widget-heading\" data-id=\"93dd836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'IA : d\u00e9passer le stade de proof of concept (POC)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cc3662 elementor-widget elementor-widget-heading\" data-id=\"2cc3662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">et r\u00e9ussir la mise \u00e0 l'\u00e9chelle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04380ac elementor-widget elementor-widget-text-editor\" data-id=\"04380ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Donn\u00e9e essentielle pour envisager l\u2019int\u00e9gration de l\u2019IA sans tabous, <\/span><b><span data-contrast=\"auto\">le taux d\u2019\u00e9chec des projets port\u00e9s par l\u2019IA reste encore tr\u00e8s \u00e9lev\u00e9 : 80 % des \u00ab\u202fprojets IA\u202f\u00bb<\/span><\/b><span data-contrast=\"auto\"> n\u2019aboutissent pas. Ce chiffre colossal et qui pourrait \u00eatre inqui\u00e9tant n\u2019entache cependant pas la confiance dans cette technologie de la majorit\u00e9 des dirigeants interrog\u00e9s\u202f: <\/span><b><span data-contrast=\"auto\">91 % d\u2019entre eux pensent que les b\u00e9n\u00e9fices retir\u00e9s de l\u2019int\u00e9gration de l\u2019IA dans leur entreprise sont plus importants que les risques.<\/span><\/b><\/p><p><span data-contrast=\"auto\">Malgr\u00e9 les ind\u00e9niables apports de l\u2019IA, les d\u00e9cideurs sont confront\u00e9s \u00e0 un d\u00e9fi majeur : sa mise \u00e0 l\u2019\u00e9chelle pour \u00eatre rentable. R\u00e9ussir la transition du stade de projet pilote \u00e0 celui de la production impose de surmonter de nombreux \u00e9cueils, dont les plus urgents sont les int\u00e9grations techniques et la ma\u00eetrise des co\u00fbts. Ce constat se v\u00e9rifie\u202f: <\/span><b><span data-contrast=\"auto\">pour 47 % des entreprises fran\u00e7aises le recours \u00e0 l\u2019IA est pertinent sur les activit\u00e9s de test et de contr\u00f4le qualit\u00e9 et 54 % de ces m\u00eames entreprises la pl\u00e9biscitent pour un usage tr\u00e8s concret<\/span><\/b><span data-contrast=\"auto\"> : des op\u00e9rations de <\/span><b><span data-contrast=\"auto\">maintenance pr\u00e9dictive<\/span><\/b><span data-contrast=\"auto\">, d\u2019optimisation de la <\/span><b><span data-contrast=\"auto\">chaine d\u2019approvisionnement,<\/span><\/b><span data-contrast=\"auto\"> d\u2019am\u00e9lioration de <\/span><b><span data-contrast=\"auto\">l\u2019exp\u00e9rience client<\/span><\/b><span data-contrast=\"auto\"> ou de d\u00e9tection de fraudes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fca3a1 elementor-widget elementor-widget-image\" data-id=\"6fca3a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"350\" src=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-risks-1024x448.png\" class=\"attachment-large size-large wp-image-42820\" alt=\"An infographic highlighting AI adoption: 91% see more benefits than risks; 97% trust their company to use AI ethically; 90% believe benefits outweigh cybercrime risks; and 73% find financial cost and technical integration as major challenges.\" srcset=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-risks-1024x448.png 1024w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-risks-300x131.png 300w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-risks-768x336.png 768w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-risks.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-312818f elementor-widget elementor-widget-heading\" data-id=\"312818f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'IA : au service des salari\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21897ec elementor-widget elementor-widget-heading\" data-id=\"21897ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">et non l'inverse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e12731a elementor-widget elementor-widget-text-editor\" data-id=\"e12731a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span data-contrast=\"auto\">34 % des dirigeants fran\u00e7ais interrog\u00e9s pensent que la r\u00e9sistance des salari\u00e9s sera le frein majeur \u00e0 l\u2019int\u00e9gration de l\u2019IA dans leur entreprise. <\/span><\/b><span data-contrast=\"auto\">Mais, de fa\u00e7on surprenante, <\/span><b><span data-contrast=\"auto\">84 % sont tr\u00e8s confiants \u00e0 l\u2019id\u00e9e que l\u2019IA parvienne \u00e0 g\u00e9n\u00e9rer plus d\u2019engagement de la part des collaborateurs.<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">R\u00e9sultat, au-del\u00e0 de la mise en place de formations internes, <\/span><b><span data-contrast=\"auto\">60 % des dirigeants des entreprises cit\u00e9s dans cette \u00e9tude ont, d\u2019ores et d\u00e9j\u00e0, recours \u00e0 des consultants externes pour adapter leur process \u00e0 l\u2019IA<\/span><\/b><span data-contrast=\"auto\"> et pour contrebalancer d\u2019\u00e9ventuels manques d\u2019expertise dans le domaine.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Le recours \u00e0 des talents externes doit <\/span><b><span data-contrast=\"auto\">palier la crainte principale des dirigeants fran\u00e7ais<\/span><\/b><span data-contrast=\"auto\"> : la r\u00e9ticence de leurs employ\u00e9s \u00e0 l\u2019usage de l\u2019IA. Cette m\u00e9fiance, cependant, n\u2019est pas toujours justifi\u00e9e, et le manque de connaissances sur le sujet est la principale raison de cette crainte.<\/span><\/p>\n<p><span data-contrast=\"auto\">Le plus dur reste donc \u00e0 faire\u202f: <\/span><b><span data-contrast=\"auto\">accompagner les collaborateurs<\/span><\/b><span data-contrast=\"auto\"> dans l\u2019utilisation de cette technologie et des multiples outils qui y sont associ\u00e9s pour permettre une int\u00e9gration optimale. Il faudra \u00e9galement veiller \u00e0 les \u00e9pauler pour que les gains d\u2019efficacit\u00e9 esp\u00e9r\u00e9s se concr\u00e9tisent.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La <\/span><b><span data-contrast=\"auto\">formation, l\u2019anticipation des freins humains, l\u2019\u00e9coute des collaborateurs<\/span><\/b><span data-contrast=\"auto\"> restent les principales r\u00e9ponses \u00e0 leur apporter pour surmonter r\u00e9ticences et r\u00e9sistances internes. <\/span><b><span data-contrast=\"auto\">L\u2019int\u00e9gration de l\u2019IA ne se fera pas contre les salari\u00e9s, elle se fera avec eux, et pour eux.<\/span><\/b><span data-contrast=\"auto\"> Faire comprendre avec tact et p\u00e9dagogie les gains prodigieux en temps et en efficacit\u00e9 que cette technologie permet au b\u00e9n\u00e9fice de tous, c\u2019est tout l\u2019enjeu de l\u2019int\u00e9gration de l\u2019IA en entreprise !<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1722d09 elementor-widget elementor-widget-spacer\" data-id=\"1722d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b280d6 elementor-widget elementor-widget-image\" data-id=\"8b280d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"350\" src=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-external-experts-1024x448.png\" class=\"attachment-large size-large wp-image-42816\" alt=\"Infographic describing AI adoption statistics: 60% of respondents use external experts, 39% cite technical difficulties related to AI integration as a main obstacle, and 55% have implemented internal AI training for their teams.\" srcset=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-external-experts-1024x448.png 1024w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-external-experts-300x131.png 300w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-external-experts-768x336.png 768w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-external-experts.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b99526 elementor-widget elementor-widget-spacer\" data-id=\"9b99526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c473cea gg-quotation gg-container-small-ptb-72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c473cea\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74f86015\" data-id=\"74f86015\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-540694b3 elementor-blockquote--skin-clean elementor-blockquote--align-left elementor-widget elementor-widget-blockquote\" data-id=\"540694b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tL'Intelligence Artificielle est d\u00e9j\u00e0 une r\u00e9alit\u00e9, et non un concept futuriste. Toutefois, l'enthousiasme qui entoure cette technologie doit \u00eatre \u00e9quilibr\u00e9 par une ex\u00e9cution r\u00e9ussie. Apr\u00e8s des ann\u00e9es de promesses, les entreprises sont d\u00e9sormais \u00e0 un tournant o\u00f9 elles exigent des r\u00e9sultats tangibles et un retour sur investissement. Pour transformer l'IA d'une simple preuve de concept \u00e0 une int\u00e9gration \u00e0 grande \u00e9chelle, il est essentiel de d\u00e9passer les seules capacit\u00e9s techniques. Un changement organisationnel profond est n\u00e9cessaire pour int\u00e9grer l'IA de mani\u00e8re efficace et durable \t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Rajesh Krishnamurthy<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c732f8 gg-font-v14 elementor-widget elementor-widget-text-editor\" data-id=\"78c732f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"NormalTextRun SCXW227895491 BCX8\">PDG d&#8217;<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW227895491 BCX8\">Expleo<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93d0bd5 gg-article-content gg-standard-article-template gg-simple-text gg-container-tiny elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93d0bd5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d2dbb6\" data-id=\"3d2dbb6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-146c629 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"146c629\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c01b351 elementor-widget elementor-widget-spacer\" data-id=\"c01b351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e65fbb elementor-widget elementor-widget-heading\" data-id=\"9e65fbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e9thodologie de l'\u00e9tude<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e450c81 elementor-widget elementor-widget-text-editor\" data-id=\"e450c81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cette \u00e9tude a \u00e9t\u00e9 construite autour d\u2019entretiens individuels men\u00e9s par Ipsos aupr\u00e8s de<strong> 803 dirigeants europ\u00e9ens<\/strong> bas\u00e9s entre la <strong>France, l\u2019Allemagne, le Royaume-Uni et l\u2019Irlande.<\/strong> L\u2019\u00e9tude s\u2019est concentr\u00e9e sur <strong>huit secteurs majeurs<\/strong> : <strong>a\u00e9ronautique, spatial et d\u00e9fense ; automobile ; sciences de la vie ; la banque, services financiers et assurance ; transport ; \u00e9nergies et utilit\u00e9s ; production ; et distribution<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96ac880 gg-button-v2 elementor-widget elementor-widget-button\" data-id=\"96ac880\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/expleo.com\/global\/fr\/perspectives\/campagne\/integrer-ia-entreprise\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire le rapport<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c361f23 elementor-widget elementor-widget-spacer\" data-id=\"c361f23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b195e15 elementor-widget elementor-widget-image\" data-id=\"b195e15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-methodology-1024x576.png\" class=\"attachment-large size-large wp-image-42818\" alt=\"An infographic titled &quot;M\u00e9thodologie&quot; detailing survey methodology with 803 executive interviews across 8 sectors. Features a pie chart showing 70% of respondents work in large or medium companies, and a map highlighting survey regions.\" srcset=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-methodology-1024x576.png 1024w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-methodology-300x169.png 300w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-methodology-768x432.png 768w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/09\/ai-report-methodology.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cf8165 elementor-widget elementor-widget-spacer\" data-id=\"9cf8165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Expleo et Ipsos pr\u00e9sentent leur premi\u00e8re \u00e9tude conjointe\u202f: &#8220;AI Integration Report&#8221;<\/p>\n","protected":false},"author":95,"featured_media":41157,"parent":0,"template":"","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"2normal","footnotes":""},"topic":[137,184,121,122,125],"insights-single-templates":[],"industry-taxonomy":[373],"content-type":[20],"country":[116],"service":[187,80,530,532,531,188],"class_list":["post-42788","insights","type-insights","status-publish","has-post-thumbnail","hentry","topic-artificial-intelligence-and-robotics","topic-data-science-and-cybersecurity","topic-innovation-conception","topic-innovation-and-r-and-d","topic-transformation-numerique","industry-taxonomy-all","content-type-actualite","country-global","service-conseils-en-transformation","service-developpement-dapplications","service-implementation-ia-qualite-logicielle","service-inspection-visuelle-ia","service-analyse-experience-client-ia","service-transformation-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - 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