{"id":44793,"date":"2025-01-10T15:02:58","date_gmt":"2025-01-10T15:02:58","guid":{"rendered":"https:\/\/expleo.com\/global\/en\/?post_type=insights&#038;p=18710"},"modified":"2025-01-10T15:16:20","modified_gmt":"2025-01-10T15:16:20","slug":"odd-commerce-detail-innovation-verte","status":"publish","type":"insights","link":"https:\/\/expleo.com\/global\/fr\/perspectives\/blog\/odd-commerce-detail-innovation-verte\/","title":{"rendered":"Les ODD et le commerce de d\u00e9tail\u00a0: la nouvelle vague d\u2019innovation verte"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44793\" class=\"elementor elementor-44793\" data-elementor-post-type=\"insights\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57fa48a gg-article-content gg-standard-article-template gg-simple-text gg-container-tiny elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57fa48a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d55f79 gg-tablet-view\" data-id=\"7d55f79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c755f6 elementor-widget elementor-widget-image\" data-id=\"8c755f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/12\/richard-hartshorne-2.jpg\" class=\"attachment-large size-large wp-image-44578\" alt=\"Portrait of a bald man with a beard, wearing a dark suit, light pink shirt, and dark tie, smiling slightly against a plain background.\" srcset=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/12\/richard-hartshorne-2.jpg 400w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/12\/richard-hartshorne-2-300x300.jpg 300w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2024\/12\/richard-hartshorne-2-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e8cd24 elementor-widget elementor-widget-text-editor\" data-id=\"5e8cd24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Par Richard Hartshorne, responsable commerce de d\u00e9tail chez Expleo<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cce7a0b gg-font-v9 gg-class-for-iphone8  elementor-widget elementor-widget-text-editor\" data-id=\"cce7a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La durabilit\u00e9 n\u2019est plus une simple tendance dans le commerce de d\u00e9tail, c\u2019est devenu la norme. En 2025, pouss\u00e9s par l\u2019\u00e9volution des attentes des consommateurs et l\u2019urgence mondiale de l\u2019action climatique, les d\u00e9taillants innovent pour aligner leurs activit\u00e9s sur les objectifs environnementaux, sociaux et de gouvernance (ESG). Selon les <a href=\"https:\/\/www.undp.org\/sustainable-development-goals\" target=\"_blank\" rel=\"noopener\">objectifs de d\u00e9veloppement durable<\/a> (ODD) des Nations unies, il est essentiel que chaque secteur agisse pour lutter contre le changement climatique, r\u00e9duire les d\u00e9chets et garantir des pratiques de travail \u00e9thiques. Le commerce de d\u00e9tail ne fait pas exception \u00e0 la r\u00e8gle. Pour les d\u00e9taillants, le d\u00e9veloppement durable est plus qu\u2019une question de conformit\u00e9\u00a0: il s\u2019agit de r\u00e9pondre aux besoins du consommateur averti d\u2019aujourd\u2019hui, de r\u00e9duire l\u2019impact sur l\u2019environnement et de construire un mod\u00e8le d\u2019entreprise r\u00e9silient.\u00a0<\/p><p>Voici comment les d\u00e9taillants s\u2019engagent dans la voie d\u2019un avenir durable\u00a0:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b48c41 gg-font-v4 gg-custom-dark-purple-color elementor-widget elementor-widget-heading\" data-id=\"7b48c41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Approvisionnement durable et cha\u00eenes d\u2019approvisionnement transparentes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4901856 gg-font-v9 gg-class-for-iphone8  elementor-widget elementor-widget-text-editor\" data-id=\"4901856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Outre la r\u00e9duction des \u00e9missions de CO2 et la fabrication de produits en plastique recycl\u00e9 et en chanvre, de nombreuses organisations de vente au d\u00e9tail envisagent d\u00e9sormais s\u00e9rieusement de r\u00e9duire la surface de leurs si\u00e8ges sociaux afin d\u2019accueillir un mod\u00e8le de travail hybride, dans le cadre d\u2019efforts de grande envergure visant \u00e0 instiller une culture de la durabilit\u00e9 au sein de l\u2019entreprise. Il s\u2019agit notamment d\u2019explorer des moyens innovants pour faciliter la flexibilit\u00e9 des travailleurs, sans nuire \u00e0 la qualit\u00e9 des r\u00e9sultats du personnel. Pour les plus grosses soci\u00e9t\u00e9s de vente au d\u00e9tail, cette transition vers un environnement de travail mixte peut \u00eatre relativement simple, mais pour celles qui n\u2019ont pas encore franchi le pas du num\u00e9rique, ou dont l\u2019infrastructure et les outils de communication sont vieillissants, le gouffre de l\u2019innovation sera difficile \u00e0 combler. Expleo se passionne pour l\u2019uniformisation des r\u00e8gles du jeu \u00e0 cet \u00e9gard, et pour l\u2019assistance aux d\u00e9taillants num\u00e9riquement naissants, ou aux retardataires du num\u00e9rique, afin de leur permettre de naviguer dans le paysage changeant de la vente au d\u00e9tail avec un plus grand degr\u00e9 de confiance en 2025 et au-del\u00e0.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a197b gg-font-v4 gg-custom-dark-purple-color elementor-widget elementor-widget-heading\" data-id=\"f8a197b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. \u00c9conomie circulaire : r\u00e9duction des d\u00e9chets, prolongation de la dur\u00e9e de vie des produits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef4154 gg-font-v9 gg-class-for-iphone8  elementor-widget elementor-widget-text-editor\" data-id=\"2ef4154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019une des strat\u00e9gies les plus efficaces pour r\u00e9duire les d\u00e9chets en 2025 est le mod\u00e8le de l\u2019\u00e9conomie circulaire. Conform\u00e9ment \u00e0 l\u2019ODD\u00a012, les d\u00e9taillants encouragent activement la <strong>r\u00e9paration, la r\u00e9utilisation et le recyclage des produits<\/strong> afin de minimiser l\u2019impact environnemental de la production et de la consommation. De nombreuses marques mettent en place des programmes de rachat, qui permettent aux clients de renvoyer des produits usag\u00e9s en vue de leur revente, de leur recyclage ou de leur revalorisation. Par exemple, les enseignes de mode cr\u00e9ent des programmes innovants, en magasin et en ligne, dans le cadre desquels les v\u00eatements usag\u00e9s sont remis en \u00e9tat et revendus, afin de r\u00e9duire les d\u00e9chets textiles et d\u2019allonger la dur\u00e9e de vie des produits.\u00a0<\/p><p>En outre, certains d\u00e9taillants innovent en proposant des mod\u00e8les de location et d\u2019abonnement qui permettent aux clients d\u2019acc\u00e9der \u00e0 des articles de grande qualit\u00e9 sans s\u2019engager \u00e0 les acqu\u00e9rir. Cette approche permet non seulement de r\u00e9duire la demande de nouveaux produits, mais aussi de promouvoir des modes de consommation durables.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a562ed   elementor-widget elementor-widget-image\" data-id=\"6a562ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2021\/11\/sustainability-in-retail-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-44430\" alt=\"Circular graphic of the Sustainable Development Goals with icons for each goal, such as health, education, and climate action, over a blurred background of supermarket shelves.\" srcset=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2021\/11\/sustainability-in-retail-768x432.jpg 768w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2021\/11\/sustainability-in-retail-300x169.jpg 300w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2021\/11\/sustainability-in-retail-1024x576.jpg 1024w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2021\/11\/sustainability-in-retail.jpg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f4c7ac gg-font-v4 gg-custom-dark-purple-color elementor-widget elementor-widget-heading\" data-id=\"2f4c7ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Engagements de r\u00e9duction des \u00e9missions de carbone et objectifs de z\u00e9ro \u00e9mission nette   <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f500de4 elementor-widget elementor-widget-text-editor\" data-id=\"f500de4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le changement climatique \u00e9tant un d\u00e9fi majeur, les d\u00e9taillants s\u2019engagent d\u00e9sormais \u00e0 r\u00e9duire leur empreinte carbone. De nombreuses marques se fixent des objectifs ambitieux pour s\u2019aligner sur l\u2019ODD\u00a013\u00a0: Lutte contre les changements climatiques, qui vise \u00e0 r\u00e9duire \u00e0 z\u00e9ro les \u00e9missions nettes d\u2019ici \u00e0 2030 ou plus t\u00f4t.\u00a0\u00a0<\/p><p>Diverses initiatives de r\u00e9duction des \u00e9missions de carbone permettent de respecter cet engagement, notamment les <strong>sources d\u2019\u00e9nergie renouvelables<\/strong>, l\u2019\u00e9clairage \u00e0 haut rendement \u00e9nerg\u00e9tique et la logistique durable. Les d\u00e9taillants repensent \u00e9galement leurs pratiques d\u2019exp\u00e9dition, en privil\u00e9giant les options les plus \u00e9cologiques et l\u2019approvisionnement local pour r\u00e9duire les \u00e9missions. Certains d\u00e9taillants ont adopt\u00e9 des programmes de compensation des \u00e9missions de carbone, en soutenant des projets de reforestation ou d\u2019\u00e9nergie renouvelable afin de neutraliser leur impact.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d621df5 gg-font-v4 gg-custom-dark-purple-color elementor-widget elementor-widget-heading\" data-id=\"d621df5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Emballages durables et initiatives sans plastique <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18aa66b elementor-widget elementor-widget-text-editor\" data-id=\"18aa66b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les d\u00e9chets plastiques restent un probl\u00e8me environnemental majeur, et les d\u00e9taillants sont contraints de les r\u00e9duire au maximum. Pour 2025, de nombreux d\u00e9taillants s\u2019orientent vers des emballages biod\u00e9gradables ou enti\u00e8rement recyclables, conform\u00e9ment \u00e0 l\u2019ODD\u00a014\u00a0: Vie aquatique, qui vise \u00e0 r\u00e9duire la pollution marine. Les d\u00e9taillants investissent \u00e9galement dans des solutions d\u2019emballage innovantes et \u00e0 faible impact, telles que des mat\u00e9riaux r\u00e9utilisables ou compostables, et poussent leurs fournisseurs \u00e0 \u00e9liminer totalement les plastiques \u00e0 usage unique.\u00a0<\/p><p>Les consommateurs pr\u00e9f\u00e8rent de plus en plus les marques dont les emballages sont respectueux de l\u2019environnement, ce qui fait de l\u2019emballage durable un \u00e9l\u00e9ment cl\u00e9 de diff\u00e9renciation. Les grandes marques proposent \u00e9galement des stations de recharge en magasin pour les produits de tous les jours\u00a0: les clients peuvent apporter leurs contenants afin de r\u00e9duire les d\u00e9chets d\u2019emballage.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d66b64a gg-font-v4 gg-custom-dark-purple-color elementor-widget elementor-widget-heading\" data-id=\"d66b64a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Pratiques de travail \u00e9quitables et durabilit\u00e9 sociale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f88a638 elementor-widget elementor-widget-text-editor\" data-id=\"f88a638\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La durabilit\u00e9 va au-del\u00e0 de l\u2019impact sur l\u2019environnement. L\u2019ODD\u00a08\u00a0: Acc\u00e8s \u00e0 des emplois d\u00e9cents encourage les pratiques de travail \u00e9quitables, et les d\u00e9taillants s\u2019engagent de plus en plus \u00e0 respecter des normes \u00e9thiques tout au long de leurs cha\u00eenes d\u2019approvisionnement. En 2025, cela signifie qu\u2019il faut veiller \u00e0 ce que le personnel re\u00e7oive un salaire \u00e9quitable, b\u00e9n\u00e9ficie de conditions de travail s\u00fbres et soit trait\u00e9 avec respect \u00e0 chaque \u00e9tape de la production.\u00a0<\/p><p><strong>Les d\u00e9taillants utilisent la technologie pour contr\u00f4ler la conformit\u00e9,<\/strong> en mettant souvent en \u0153uvre des audits par des tiers ou des solutions bas\u00e9es sur la blockchain pour une plus grande visibilit\u00e9. Ces mesures favorisent une culture de responsabilit\u00e9 d\u2019entreprise, attirent les consommateurs soucieux de l\u2019\u00e9thique et contribuent \u00e0 la mise en place de cha\u00eenes d\u2019approvisionnement r\u00e9silientes qui accordent la priorit\u00e9 aux personnes et aux profits.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fdc260 gg-font-v4 gg-custom-dark-purple-color elementor-widget elementor-widget-heading\" data-id=\"3fdc260\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Transformation num\u00e9rique pour r\u00e9duire l\u2019impact environnemental<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a325b3 elementor-widget elementor-widget-text-editor\" data-id=\"0a325b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La transformation num\u00e9rique est essentielle pour aider les d\u00e9taillants \u00e0 accro\u00eetre la durabilit\u00e9. Gr\u00e2ce \u00e0 l\u2019<a href=\"https:\/\/expleo.com\/global\/en\/insights\/campaigns\/scaling-ai-adoption-report-guidance-2024\/\">intelligence artificielle<\/a>, au big data et \u00e0 l\u2019IoT, les marques peuvent optimiser les stocks, r\u00e9duire les d\u00e9chets et suivre la consommation d\u2019\u00e9nergie en temps r\u00e9el. En 2025, de nombreux d\u00e9taillants auront adopt\u00e9 l\u2019IA pour anticiper la demande et \u00e9viter les surstocks, une cause fr\u00e9quente de gaspillage. Les capteurs IoT suivent la consommation d\u2019\u00e9nergie dans les magasins et les entrep\u00f4ts, ce qui permet de prendre des mesures proactives de r\u00e9duction de la consommation.\u00a0<\/p><p>En outre, les solutions num\u00e9riques permettent des exp\u00e9riences d\u2019achat personnalis\u00e9es et \u00e0 faible impact, telles que les essayages virtuels et les outils de dimensionnement en ligne, qui limitent les retours et les \u00e9missions qui y sont associ\u00e9es. Cette approche soutient l\u2019ODD\u00a09\u00a0: Industrie, innovation et infrastructure, et montre comment la technologie peut \u00eatre le moteur d\u2019un progr\u00e8s durable.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7a6910 gg-font-v4 gg-custom-dark-purple-color elementor-widget elementor-widget-heading\" data-id=\"f7a6910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Un avenir vert pour le commerce de d\u00e9tail   <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d31adbc elementor-widget elementor-widget-text-editor\" data-id=\"d31adbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En 2025, le d\u00e9veloppement durable dans le commerce de d\u00e9tail est plus qu\u2019une strat\u00e9gie\u00a0: c\u2019est un engagement \u00e0 cr\u00e9er de la valeur tout en minimisant les dommages caus\u00e9s \u00e0 la plan\u00e8te et \u00e0 la soci\u00e9t\u00e9. En adoptant des pratiques durables, qu\u2019il s\u2019agisse d\u2019approvisionnement transparent ou d\u2019innovation num\u00e9rique, les d\u00e9taillants ouvrent la voie \u00e0 un avenir plus vert et plus \u00e9thique. Pour les clients, ces efforts offrent l\u2019assurance que les marques qu\u2019ils soutiennent sont align\u00e9es sur leurs valeurs &#8211; la preuve que le commerce de d\u00e9tail durable est la voie \u00e0 suivre.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ec39a8 gg-container-small-ptb-96 gg-expleo-form gg-contact-us-form elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ec39a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ba42d6\" data-id=\"7ba42d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa10013 elementor-widget elementor-widget-gravity-advanced-cta\" data-id=\"fa10013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gravity-advanced-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"gg-advanced-cta\">\r\n            \r\n        <span class=\"gg-advanced-cta__heading gg-tagline-heading-left\">\r\n                Parlons-en                <\/span>\r\n        \r\n        <h2 class=\"gg-advanced-cta__subheading \">\r\n                <span>Veuillez remplir le formulaire ci-dessous et nous vous contacterons dans les plus brefs d\u00e9lais.<\/span>                <\/h2>\r\n                <\/div>\r\n\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b053c86 gg-button-v4 elementor-widget elementor-widget-form\" data-id=\"b053c86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Contact us\" aria-label=\"Contact us\" novalidate=\"\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"44793\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"b053c86\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Global FR\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-first_name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-first_name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tFirst Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[first_name]\" id=\"form-field-first_name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Pr\u00e9nom*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-surname elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-surname\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tLast Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[surname]\" id=\"form-field-surname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nom*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-phone elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-phone\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tT\u00e9l\u00e9phone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[phone]\" id=\"form-field-phone\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"T\u00e9l\u00e9phone\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Mail*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-country elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-country\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPays\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[country]\" id=\"form-field-country\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"Pays*\">Pays*<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Afrique du sud\">Afrique du sud<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Allemagne\">Allemagne<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Australie\">Australie<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Autriche\">Autriche<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Belgique\">Belgique<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Canada\">Canada<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Chine\">Chine<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Egypte\">Egypte<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Espagne\">Espagne<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"France\">France<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Inde\">Inde<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Irlande\">Irlande<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Italie\">Italie<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Malaisie\">Malaisie<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Mexique\">Mexique<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Maroc\">Maroc<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Norv\u00e8ge\">Norv\u00e8ge<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Pays-Bas\">Pays-Bas<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Portugal\">Portugal<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Roumanie\">Roumanie<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Royaume-Uni\">Royaume-Uni<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Singapour\">Singapour<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Su\u00e8de\">Su\u00e8de<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Suisse\">Suisse<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"USA\">USA<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Autre\">Autre<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-company elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-company\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tSoci\u00e9t\u00e9\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[company]\" id=\"form-field-company\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Soci\u00e9t\u00e9\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-industries-select elementor-field-group elementor-column elementor-field-group-field_2548d35 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_2548d35\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tIndustry\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \"><div class=\"select-caret-down-wrapper\"><i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i><\/div><select type=\"industries-select\" name=\"form_fields[field_2548d35]\" id=\"form-field-field_2548d35\" class=\"elementor-field elementor-size-sm \" required=\"required\"><option value=\"\">Secteur<\/option><option value=\"Aerospace\">A\u00e9rospatiale<\/option><option value=\"Insurance\">Assurance<\/option><option value=\"Automotive\">Automobile<\/option><option value=\"Retail &amp; Logistics\">Commerce de d\u00e9tail et logistique<\/option><option value=\"Defence\">D\u00e9fense<\/option><option value=\"Medical Devices\">Dispositifs m\u00e9dicaux<\/option><option value=\"Energy\">\u00c9nergie<\/option><option value=\"Industrial Equipment\">\u00c9quipement industriel<\/option><option value=\"Space\">Espace<\/option><option value=\"Hospitality\">H\u00f4tellerie<\/option><option value=\"Naval\">Naval<\/option><option value=\"Non-Profit\">Organisme \u00e0 but non lucratif<\/option><option value=\"Public\">Public<\/option><option value=\"Life Sciences\">Sciences de la vie<\/option><option value=\"Security\">S\u00e9curit\u00e9<\/option><option value=\"Banking &amp; Financial Services\">Services bancaires et financiers<\/option><option value=\"IT Service &amp; Solution\">Services et solutions informatiques<\/option><option value=\"Telecommunication &amp; Media\">T\u00e9l\u00e9communication et m\u00e9dias<\/option><option value=\"Transportation\">Transport<\/option><option value=\"Other\">Autre<\/option><\/select><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-reasons elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-reasons\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tDrop down top level reasons\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[reasons]\" id=\"form-field-reasons\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"Je vous contacte car \u2026*\">Je vous contacte car \u2026*<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Je voudrais travailler pour Expleo\">Je voudrais travailler pour Expleo<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Je suis int\u00e9ress\u00e9(e) par les services et solutions d&#039;Expleo\">Je suis int\u00e9ress\u00e9(e) par les services et solutions d&#039;Expleo<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Je souhaiterais obtenir des informations au sujet de vos formations et certifications\">Je souhaiterais obtenir des informations au sujet de vos formations et certifications<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Autre (veuillez pr\u00e9ciser votre demande ci-dessous)\">Autre (veuillez pr\u00e9ciser votre demande ci-dessous)<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"3\" placeholder=\"Message\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_gg_req elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_gg_req\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t* = champs obligatoires\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_gg_req]\" id=\"form-field-field_gg_req\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_975cfc3 elementor-col-100 recaptcha_v3-inline\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_975cfc3\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcoTCkdAAAAAPXnkuxY7WbPscoClTtSh-SyXLi_\" data-type=\"v3\" data-action=\"Form\" data-badge=\"inline\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-marketing_subscription elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-marketing_subscription\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMarketing email Subscription Opt in\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[marketing_subscription]\" id=\"form-field-marketing_subscription\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-marketing_subscription\">Je souhaite recevoir des informations par email de la part d\u2019Expleo et j\u2019accepte le traitement commercial de mes donn\u00e9es.<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-gdpr_opt elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-gdpr_opt\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tGDPR Opt In\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[gdpr_opt]\" id=\"form-field-gdpr_opt\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-gdpr_opt\">J\u2019accepte la politique de <a href=\"#empty-link\"data-href=\"protection-des-donnees-personnelles\/\">protection des donn\u00e9es<\/a>.*<br>Vous pouvez r\u00e9voquer votre consentement et cesser de recevoir nos mises \u00e0 jour \u00e0 tout moment, en nous avisant par tous les canaux de communication connus. Pour plus d'informations, <a href=\"#empty-link\"data-href=\"conditions-generales-dutilisation\/\">cliquez ici<\/a>.<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parlons-en<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Par Richard Hartshorne, responsable commerce de d\u00e9tail chez Expleo La durabilit\u00e9 n\u2019est plus une simple tendance dans le commerce de d\u00e9tail, c\u2019est devenu la norme. En 2025, pouss\u00e9s par l\u2019\u00e9volution des attentes des consommateurs et l\u2019urgence mondiale de l\u2019action climatique, les d\u00e9taillants innovent pour aligner leurs activit\u00e9s sur les objectifs environnementaux, sociaux et de gouvernance [&hellip;]<\/p>\n","protected":false},"author":78,"featured_media":44430,"parent":0,"template":"","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"topic":[129,120,121,122],"insights-single-templates":[],"industry-taxonomy":[78],"content-type":[21],"country":[116],"service":[243,186],"class_list":["post-44793","insights","type-insights","status-publish","has-post-thumbnail","hentry","topic-compliance-and-regulation","topic-sustainability-and-environment","topic-innovation-conception","topic-innovation-and-r-and-d","industry-taxonomy-retail-and-logistics","content-type-blog","country-global","service-conception-durable","service-gestion-de-linnovation-and-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Expleo | Les ODD et le commerce de d\u00e9tail : l&#039;innovation verte<\/title>\n<meta name=\"description\" content=\"En 2025, les d\u00e9taillants innovent pour aligner leurs activit\u00e9s sur les objectifs environnementaux, sociaux et de gouvernance (ESG). 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