{"id":49833,"date":"2025-11-18T07:41:06","date_gmt":"2025-11-18T07:41:06","guid":{"rendered":"https:\/\/expleo.com\/global\/fr\/?post_type=insights&p=49833"},"modified":"2026-03-30T09:42:26","modified_gmt":"2026-03-30T09:42:26","slug":"ia-pulse-culture-difference","status":"publish","type":"insights","link":"https:\/\/expleo.com\/global\/fr\/perspectives\/blog\/ia-pulse-culture-difference\/","title":{"rendered":"Expleo AI Pulse : en mati\u00e8re d’IA, la culture et les personnes font la diff\u00e9rence"},"content":{"rendered":"\t\t
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Rajesh Krishnamurthy, Group CEO – Expleo<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pour beaucoup d’entre nous, l’IA a longtemps \u00e9t\u00e9 consid\u00e9r\u00e9e comme l’objectif technologique ultime, le summum de ce que l’informatique et l’ing\u00e9niosit\u00e9 humaine pouvaient accomplir.<\/p>

Aujourd’hui, il semble que les plus grands obstacles techniques aient \u00e9t\u00e9 lev\u00e9s. Le d\u00e9fi ne consiste plus \u00e0 savoir si l’IA fonctionne, mais comment la d\u00e9ployer avec succ\u00e8s et de mani\u00e8re responsable.<\/p>

Avec notre barom\u00e8tre \u00ab Expleo AI Pulse \u00bb, nous avons demand\u00e9 \u00e0 des dirigeants situ\u00e9s au Royaume-Uni, en France et en Allemagne leur sentiment quant \u00e0 de l’utilisation de l’IA pour surveiller la productivit\u00e9 et les performances sur le lieu de travail. Les r\u00e9sultats ont r\u00e9v\u00e9l\u00e9 un clivage net : les inqui\u00e9tudes \u00e9taient nettement plus \u00e9lev\u00e9es au Royaume-Uni (56 %) qu’en France et en Allemagne (38 %). Ce n’est pas la premi\u00e8re fois que nous constatons une telle divergence.<\/p>

Ces trois pays sont de taille similaire et ont des \u00e9conomies et des histoires \u00e9troitement li\u00e9es. Alors pourquoi cette diff\u00e9rence ?<\/p>

La r\u00e9ponse s\u2019explique par des facteurs humains.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ou plus pr\u00e9cis\u00e9ment, le contexte dans lequel les personnes \u00e9voluent. Les attitudes culturelles, les environnements r\u00e9glementaires et les conditions \u00e9conomiques actuelles fa\u00e7onnent la mani\u00e8re dont l’IA est per\u00e7ue et accept\u00e9e.<\/p>

Prenons l’exemple de la France et de l’Allemagne. Leurs cadres de travail solides, leurs lois exigeantes en mati\u00e8re de protection des donn\u00e9es et l’importance accord\u00e9e \u00e0 la participation des collaborateurs ont tendance \u00e0 prot\u00e9ger les employ\u00e9s des craintes les plus invasives li\u00e9es \u00e0 l’IA. Dans ces conditions, l’IA est moins consid\u00e9r\u00e9e comme une menace que comme un outil pratique qui compl\u00e8te le travail humain.<\/p>

Le Royaume-Uni pr\u00e9sente une situation diff\u00e9rente. L’Office national des statistiques fait \u00e9tat d’une baisse de 1,3 % des offres d’emploi au troisi\u00e8me trimestre, ce qui marque la 39\u00e8me p\u00e9riode cons\u00e9cutive de d\u00e9clin. Le ch\u00f4mage a atteint son plus haut niveau depuis la pand\u00e9mie. La confiance \u00e9conomique s’est affaiblie, ce qui influence in\u00e9vitablement la fa\u00e7on dont les gens per\u00e7oivent les technologies \u00e9mergentes telles que l’IA.<\/p>

Ce n’est qu’un exemple parmi d’autres, mais il nous offre des enseignements pr\u00e9cieux sur la mani\u00e8re dont nous envisageons la mise en \u0153uvre de l’IA sur le lieu de travail.<\/p>

Premi\u00e8rement, l’IA doit \u00eatre atout compl\u00e9mentaire. Elle doit amplifier les capacit\u00e9s des individus, et non les limiter. Il faut la consid\u00e9rer moins comme un substitut que comme une armure d’Iron Man : une technologie qui am\u00e9liore les capacit\u00e9s, la cr\u00e9ativit\u00e9 et la confiance des \u00eatres humains. Si les individus ont le sentiment qu’elle empi\u00e8te sur leur autonomie, ils y r\u00e9sisteront, quel que soit son niveau d’avancement.\u00a0<\/p>

Deuxi\u00e8mement, le d\u00e9ploiement de l’IA doit \u00eatre contextualis\u00e9. La technologie est peut-\u00eatre universelle, mais son introduction et son adoption doivent refl\u00e9ter la culture dans laquelle elle s’inscrit. Il n’existe pas d’approche unique. Les outils sous-jacents peuvent \u00eatre les m\u00eames, mais les personnes sont toujours diff\u00e9rentes.<\/p>

Le mois dernier, j’ai \u00e9voqu\u00e9 comment l’IA passe du stade de la promesse \u00e0 celui de l’infrastructure. C’est la suite logique. La technologie est pr\u00eate. Aujourd’hui, le v\u00e9ritable d\u00e9fi n’est pas ce que l’IA peut faire, mais comment elle s’int\u00e8gre et prosp\u00e8re aux c\u00f4t\u00e9s des femmes et des hommes qui l\u2019utilisent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tEn savoir plus sur Expleo AI Pulse<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tEN SAVOIR PLUS SUR LES SERVICES EXPLEO AI POUR VOTRE ENTREPRISE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Rajesh Krishnamurthy, Group CEO – Expleo Pour beaucoup d’entre nous, l’IA a longtemps \u00e9t\u00e9 consid\u00e9r\u00e9e comme l’objectif technologique ultime, le summum de ce que l’informatique et l’ing\u00e9niosit\u00e9 humaine pouvaient accomplir. Aujourd’hui, il semble que les plus grands obstacles techniques aient \u00e9t\u00e9 lev\u00e9s. Le d\u00e9fi ne consiste plus \u00e0 savoir si l’IA fonctionne, mais comment la […]<\/p>\n","protected":false},"author":81,"featured_media":49832,"parent":0,"template":"","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"topic":[137,184,126,122,125],"insights-single-templates":[],"industry-taxonomy":[373],"content-type":[21],"country":[116],"service":[187,188],"class_list":["post-49833","insights","type-insights","status-publish","has-post-thumbnail","hentry","topic-artificial-intelligence-and-robotics","topic-data-science-and-cybersecurity","topic-industry-4-0","topic-innovation-and-r-and-d","topic-transformation-numerique","industry-taxonomy-all","content-type-blog","country-global","service-conseils-en-transformation","service-transformation-digitale"],"yoast_head":"\nExpleo AI Pulse : la culture et les personnes font la diff\u00e9rence<\/title>\n<meta name=\"description\" content=\"Le d\u00e9fi ne consiste plus \u00e0 savoir si l'IA fonctionne, mais comment la d\u00e9ployer avec succ\u00e8s et de mani\u00e8re responsable. En savoir plus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expleo.com\/global\/fr\/perspectives\/blog\/ia-pulse-culture-difference\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expleo AI Pulse : en mati\u00e8re d'IA, la culture et les personnes font la diff\u00e9rence\" \/>\n<meta property=\"og:description\" content=\"Le d\u00e9fi ne consiste plus \u00e0 savoir si l'IA fonctionne, mais comment la d\u00e9ployer avec succ\u00e8s et de mani\u00e8re responsable. 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