{"id":49840,"date":"2025-11-18T07:42:12","date_gmt":"2025-11-18T07:42:12","guid":{"rendered":"https:\/\/expleo.com\/global\/fr\/?post_type=insights&#038;p=49840"},"modified":"2026-03-30T09:42:12","modified_gmt":"2026-03-30T09:42:12","slug":"dirigeants-francais-ia-promesses-innovation-bouleversement-management","status":"publish","type":"insights","link":"https:\/\/expleo.com\/global\/fr\/perspectives\/actualite\/dirigeants-francais-ia-promesses-innovation-bouleversement-management\/","title":{"rendered":"Les dirigeants fran\u00e7ais face \u00e0 l\u2019IA : entre promesses d\u2019innovation et bouleversement du management"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"49840\" class=\"elementor elementor-49840\" data-elementor-post-type=\"insights\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fe9c3d5 gg-article-content gg-standard-article-template gg-simple-text gg-container-tiny elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fe9c3d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17daaf29\" data-id=\"17daaf29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c4f0f8f elementor-widget elementor-widget-text-editor\" data-id=\"4c4f0f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Paris, 18 novembre 2025<\/strong> \u2013 L\u2019intelligence artificielle continue de transformer le paysage \u00e9conomique \u00e0 une vitesse in\u00e9dite. Du lancement de Sora 2 par OpenAI ou de AI Studio par Mistral \u00e0 l\u2019int\u00e9gration croissante d\u2019outils g\u00e9n\u00e9ratifs dans les entreprises, chaque mois apporte son lot d\u2019innovations. Mais derri\u00e8re cette effervescence, un sentiment plus ambivalent \u00e9merge\u00a0: l\u2019IA ne soul\u00e8ve plus seulement des questions techniques, elle oblige \u00e0 repenser l\u2019organisation et le management. C\u2019est ce que r\u00e9v\u00e8le la troisi\u00e8me \u00e9dition du barom\u00e8tre Expleo AI Pulse, publi\u00e9 par Expleo, acteur mondial de l\u2019ing\u00e9nierie, de la technologie et du conseil.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f20099 elementor-widget elementor-widget-image\" data-id=\"4f20099\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2025\/10\/ai-pulse_gaugeface_2025-10_fr_inpage-1024x576.jpg\" class=\"attachment-large size-large wp-image-49841\" alt=\"A digital gauge shaped like a brain reads &quot;64&quot; on a scale from &quot;inquiet&quot; (anxious) to &quot;confiant&quot; (confident), with colorful wave lines below and a person with glasses and curly hair on the right.\" srcset=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2025\/10\/ai-pulse_gaugeface_2025-10_fr_inpage-1024x576.jpg 1024w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2025\/10\/ai-pulse_gaugeface_2025-10_fr_inpage-300x169.jpg 300w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2025\/10\/ai-pulse_gaugeface_2025-10_fr_inpage-768x432.jpg 768w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2025\/10\/ai-pulse_gaugeface_2025-10_fr_inpage.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c52184f elementor-widget elementor-widget-heading\" data-id=\"c52184f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Du risque technologique au d\u00e9fi organisationnel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a53bf74 elementor-widget elementor-widget-text-editor\" data-id=\"a53bf74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La confiance des dirigeants fran\u00e7ais dans l\u2019IA reste globalement stable, ne reculant que de deux points. Cette stabilit\u00e9 s\u2019accompagne d\u2019une <strong>baisse des inqui\u00e9tudes techniques<\/strong>\u00a0: la crainte li\u00e9e \u00e0 la cybers\u00e9curit\u00e9 diminue de 2 points, et celle concernant l\u2019impact sur l\u2019emploi de 7 points. Parall\u00e8lement, <strong>72\u00a0% des dirigeants se d\u00e9clarent enthousiastes<\/strong> face aux opportunit\u00e9s offertes par l\u2019IA.<\/p><p>Pour autant, la vigilance sur la transformation organisationnelle s\u2019accentue\u00a0: alors que 4 dirigeants sur 5 faisaient confiance \u00e0 leur entreprise pour utiliser l\u2019IA avec succ\u00e8s il y a quelques mois, ils ne sont plus que <strong>3 sur 5 aujourd\u2019hui (66\u00a0%)<\/strong>, marquant une baisse nette malgr\u00e9 une majorit\u00e9 encore confiante. La perception \u00e9thique suit la m\u00eame tendance, avec une proportion de dirigeants jugeant l\u2019usage de l\u2019IA \u00e9thique en recul de <strong>78\u00a0% \u00e0 72\u00a0%<\/strong>, tandis que les pr\u00e9occupations sur le fonctionnement et la structuration des entreprises passent de <strong>34\u00a0% \u00e0 40\u00a0%<\/strong>.<\/p><p>Cette dualit\u00e9 entre optimisme technologique et vigilance manag\u00e9riale se traduit concr\u00e8tement dans les projets que m\u00e8ne Expleo. Dans le secteur des <strong>sciences de la vie<\/strong> et de la pharma, renforcer l\u2019int\u00e9grit\u00e9 des donn\u00e9es dans une contexte de digitalisation, permet aux managers de suivre les performances en temps r\u00e9el, d\u2019automatiser des t\u00e2ches r\u00e9p\u00e9titives, tout en respectant les r\u00e9glementations et normes en vigueur. Dans le domaine des <strong>services financiers<\/strong>, la mise en place de programmes de Change Management a accompagn\u00e9 la transformation digitale et l\u2019adoption de l\u2019IA \u00e0 l\u2019\u00e9chelle mondiale, renfor\u00e7ant la coordination des \u00e9quipes et la capacit\u00e9 de d\u00e9cision. De m\u00eame, dans les <strong>services clients pour l\u2019industrie automobile<\/strong>, l\u2019IA permet d\u2019analyser et de qualifier les remont\u00e9es clients depuis une grande vari\u00e9t\u00e9 de sources d\u2019information pour acc\u00e9l\u00e9rer l\u2019am\u00e9lioration de la qualit\u00e9 et de la s\u00fbret\u00e9 des v\u00e9hicules.<\/p><p>\u00ab <em>L\u2019IA n\u2019est plus seulement un enjeu technologique, mais un acc\u00e9l\u00e9rateur de transformation qui restructure les m\u00e9tiers et le management <\/em>\u00bb, explique <strong>Damien Lasou, Directeur G\u00e9n\u00e9ral France d\u2019Expleo<\/strong>. <em>\u00ab Le vrai d\u00e9fi est d\u00e9sormais culturel et organisationnel\u00a0: comprendre et anticiper ces changements est au c\u0153ur de la r\u00e9ussite des projets IA. <\/em>\u00bb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f19e30 elementor-widget elementor-widget-image\" data-id=\"4f19e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2025\/10\/ai-pulse_surveillance_2025-10_fr_inpage-1024x576.jpg\" class=\"attachment-large size-large wp-image-49843\" alt=\"A torn paper reveals an eye-shaped graphic with a 38% gauge in the center. French text above states that 38% of leaders are concerned about AI being used to monitor productivity and evaluate workplace performance. Colorful graphs are in the background.\" srcset=\"https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2025\/10\/ai-pulse_surveillance_2025-10_fr_inpage-1024x576.jpg 1024w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2025\/10\/ai-pulse_surveillance_2025-10_fr_inpage-300x169.jpg 300w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2025\/10\/ai-pulse_surveillance_2025-10_fr_inpage-768x432.jpg 768w, https:\/\/expleo.com\/global\/fr\/wp-content\/uploads\/2025\/10\/ai-pulse_surveillance_2025-10_fr_inpage.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66b9caa elementor-widget elementor-widget-heading\" data-id=\"66b9caa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vers une red\u00e9finition du travail et du management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5083fb0 elementor-widget elementor-widget-text-editor\" data-id=\"5083fb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Plus qu\u2019une r\u00e9volution technologique, l\u2019IA agit comme un miroir des mutations culturelles et manag\u00e9riales. <strong>38\u00a0% des dirigeants<\/strong> se disent aujourd\u2019hui pr\u00e9occup\u00e9s par l\u2019usage de l\u2019IA pour le suivi de la productivit\u00e9, signalant que les questions \u00e9thiques et manag\u00e9riales deviennent centrales.<\/p><p>\u00ab <em>L\u2019IA impose de repenser la mani\u00e8re de travailler, de collaborer et de d\u00e9cider. Elle questionne les rep\u00e8res traditionnels et oblige \u00e0 cr\u00e9er de nouvelles formes de confiance et de responsabilit\u00e9<\/em> \u00bb, souligne Damien Lasou.<\/p><p>En reculant sur les inqui\u00e9tudes techniques mais en s\u2019interrogeant davantage sur leur capacit\u00e9 d\u2019adaptation, les dirigeants reconnaissent que le v\u00e9ritable bouleversement est <strong>humain et structurel<\/strong>. Ils ne redoutent plus une simple panne, mais un <strong>changement de paradigme<\/strong>, celui d\u2019une entreprise \u00e0 repenser, r\u00e9organiser et r\u00e9apprendre.<\/p><p>\u00ab <em>Comme l\u2019ordinateur dans les ann\u00e9es 1980, l\u2019IA repr\u00e9sente une rupture majeure. Elle ne se contente pas d\u2019automatiser des processus\u00a0: elle reconfigure la mani\u00e8re de penser, d\u2019organiser et de piloter les entreprises <\/em>\u00bb, conclut Damien Lasou.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-492afbf elementor-widget elementor-widget-heading\" data-id=\"492afbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e9thodologie de l\u2019\u00e9tude<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3cd2a4 elementor-widget elementor-widget-text-editor\" data-id=\"a3cd2a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019indice de confiance \u00ab\u00a0Expleo AI Pulse\u00a0\u00bb mesure le sentiment des dirigeants autour de l\u2019utilisation de l\u2019IA, sur une \u00e9chelle de 0 (tr\u00e8s inquiet) \u00e0 100 (tr\u00e8s confiant). Cet indice de confiance r\u00e9v\u00e8le les niveaux d\u2019inqui\u00e9tude, d\u2019enthousiasme, de confiance et d\u2019assurance \u00e0 l\u2019\u00e9gard de la technologie pilot\u00e9e par l\u2019IA.<\/p><p>L\u2019indice de confiance de l\u2019intelligence artificielle \u00ab\u00a0Expleo AI Pulse\u00a0\u00bb est men\u00e9 pour le compte d\u2019Expleo par l\u2019institut <a href=\"https:\/\/www.opinium.com\">Opinium<\/a>. L\u2019\u00e9tude, r\u00e9alis\u00e9e chaque mois depuis ao\u00fbt 2025, recueille les opinions de 600 dirigeants d\u2019entreprises en France, au Royaume-Uni et en Allemagne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0584b51 gg-button-v8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0584b51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/expleo.com\/global\/fr\/perspectives\/campagne\/the-expleo-ai-pulse\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus sur Expleo AI Pulse<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pour le troisi\u00e8me mois cons\u00e9cutif, les dirigeants fran\u00e7ais restent confiants face \u00e0 l\u2019IA, avec un score global de 64 points. Cette confiance s\u2019\u00e9tend aux usages manag\u00e9riaux : 60 % d\u2019entre eux ne se disent pas inqui\u00e9t\u00e9s par l\u2019utilisation de l\u2019IA pour suivre la productivit\u00e9 et \u00e9valuer la performance, t\u00e9moignant d\u2019un optimisme marqu\u00e9 sur l\u2019int\u00e9gration de ces outils dans le pilotage des entreprises.<\/p>\n","protected":false},"author":81,"featured_media":49842,"parent":0,"template":"","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"2normal","footnotes":""},"topic":[137,184,126,122,125],"insights-single-templates":[],"industry-taxonomy":[373],"content-type":[20],"country":[116],"service":[187,188],"class_list":["post-49840","insights","type-insights","status-publish","has-post-thumbnail","hentry","topic-artificial-intelligence-and-robotics","topic-data-science-and-cybersecurity","topic-industry-4-0","topic-innovation-and-r-and-d","topic-transformation-numerique","industry-taxonomy-all","content-type-actualite","country-global","service-conseils-en-transformation","service-transformation-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.5) - 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