{"id":50715,"date":"2025-12-16T08:25:33","date_gmt":"2025-12-16T08:25:33","guid":{"rendered":"https:\/\/expleo.com\/global\/en\/?post_type=insights&p=113208"},"modified":"2026-03-30T09:41:39","modified_gmt":"2026-03-30T09:41:39","slug":"impact-environnemental-ia-dirigeants-francais","status":"publish","type":"insights","link":"https:\/\/expleo.com\/global\/fr\/perspectives\/actualite\/impact-environnemental-ia-dirigeants-francais\/","title":{"rendered":"Barom\u00e8tre Expleo IA Pulse : l\u2019impact environnemental de l\u2019IA pr\u00e9occupe encore peu les dirigeants fran\u00e7ais"},"content":{"rendered":"\t\t
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Le barom\u00e8tre \u00ab Expleo AI Pulse \u00bb r\u00e9v\u00e8le un indice de confiance record des dirigeants fran\u00e7ais envers l\u2019IA, \u00e0 64. Si la technologie est d\u00e9sormais int\u00e9gr\u00e9e et ma\u00eetris\u00e9e dans les organisations, lorsqu\u2019il s\u2019agit de l\u2019impact environnemental, une majorit\u00e9 de dirigeants reste encore relativement peu pr\u00e9occup\u00e9e, alors m\u00eame que les besoins \u00e9nerg\u00e9tiques de l\u2019IA explosent et que la pression r\u00e9glementaire et soci\u00e9tale s\u2019intensifie.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Paris, 16 d\u00e9cembre 2025 – <\/strong>Pour sa 4\u1d49 \u00e9dition, le barom\u00e8tre \u00ab\u00a0Expleo IA Pulse\u00a0\u00bb r\u00e9v\u00e8le une confiance croissante des dirigeants dans l\u2019IA. Les entreprises fran\u00e7aises consid\u00e8rent ces technologies comme strat\u00e9giques et ma\u00eetris\u00e9es, mais d\u00e8s que la question se tourne vers la durabilit\u00e9 et l\u2019empreinte \u00e9cologique, le constat est frappant : la majorit\u00e9 des dirigeants reste peu concern\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Une confiance record dans l\u2019IA, mais peu de vigilance environnementale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Si l\u2019enthousiasme initial pr\u00e9domine, avec pr\u00e8s de sept dirigeants sur dix qui se disent encore enthousiastes<\/span> quant aux opportunit\u00e9s offertes par l\u2019IA, celui-ci devient d\u00e9sormais plus mesur\u00e9. L\u2019euphorie des d\u00e9buts laisse place \u00e0 une forme de normalisation\u00a0: l\u2019IA est per\u00e7ue comme un outil strat\u00e9gique, mais ses impacts ne sont plus id\u00e9alis\u00e9sullamcorper mattis, pulvinar dapibus leo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00ab Nous assistons \u00e0 une sortie progressive de l\u2019euphorie. L\u2019IA reste strat\u00e9gique, mais elle n\u2019est plus per\u00e7ue comme un levier miraculeux. Sa valeur d\u00e9pend enti\u00e8rement de l\u2019usage que l\u2019on en fait, et d\u00e9sormais aussi de la mani\u00e8re dont on en mesure l\u2019impact environnemental<\/em> \u00bb, souligne Damien Lasou, Directeur G\u00e9n\u00e9ral France d\u2019Expleo<\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Une confiance record dans l\u2019IA et dans les organisations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Avec un indice de confiance \u00e0 64, les dirigeants fran\u00e7ais affichent toujours un tr\u00e8s haut niveau de s\u00e9r\u00e9nit\u00e9 observ\u00e9 depuis le lancement du barom\u00e8tre.<\/span> Ils se d\u00e9clarent largement convaincus par les opportunit\u00e9s offertes par l\u2019IA et confiants dans la capacit\u00e9 de leur organisation \u00e0 la d\u00e9ployer avec succ\u00e8s et de mani\u00e8re responsable.\u00a0<\/p>\n

\u00ab L\u2019IA n\u2019est plus une promesse abstraite ou un terrain d\u2019exp\u00e9rimentation. Elle est aujourd\u2019hui int\u00e9gr\u00e9e aux strat\u00e9gies d\u2019entreprise, avec un niveau de confiance in\u00e9dit<\/em> \u00bb, analyse Damien Lasou, Directeur G\u00e9n\u00e9ral France d\u2019Expleo.<\/span><\/p>\n

Cette confiance s\u2019accompagne d\u2019un recul marqu\u00e9 des craintes li\u00e9es \u00e0 la transformation organisationnelle. Pr\u00e8s d\u2019un dirigeant sur deux ne se dit pas inquiet de la fa\u00e7on dont l\u2019IA transforme leur entreprise<\/span>, tandis que la part de ceux exprimant une inqui\u00e9tude forte est tomb\u00e9e \u00e0 9 %, en baisse continue depuis quatre mois. L\u2019IA fait d\u00e9sormais partie du paysage, sans provoquer la rupture redout\u00e9e lors des premi\u00e8res phases d\u2019adoption.<\/p>\n

Toutefois, cette maturit\u00e9 se traduit par un recul des pr\u00e9occupations historiques <\/span>comme les risques cyber, mais l\u2019impact environnemental reste encore largement minoritaire<\/span> dans les priorit\u00e9s des dirigeants. Seul 43 % se d\u00e9clarent concern\u00e9s par la consommation \u00e9nerg\u00e9tique et l\u2019empreinte carbone g\u00e9n\u00e9r\u00e9es par les technologies d\u2019IA. Pourtant, la r\u00e9alit\u00e9 est sans appel : entre la consommation \u00e9lectrique des data centers, l\u2019effet rebond li\u00e9 \u00e0 l\u2019augmentation des usages et la construction des infrastructures, l\u2019IA contribue de mani\u00e8re croissante aux \u00e9missions mondiales de CO\u2082 et \u00e0 la pression sur les ressources \u00e9nerg\u00e9tiques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le vrai point de tension : responsabilit\u00e9 et leadership \u00e9cologique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Alors que les entreprises se structurent pour d\u00e9ployer l\u2019IA efficacement, la principale inqui\u00e9tude des dirigeants concerne moins la technologie elle-m\u00eame que leur r\u00f4le et leur responsabilit\u00e9 dans un futur o\u00f9 la durabilit\u00e9 devient centrale. Pr\u00e8s de deux tiers se disent pr\u00e9occup\u00e9s par l\u2019\u00e9volution de leur r\u00f4le<\/span>, d\u00e9sormais confront\u00e9 \u00e0 la double exigence de performance \u00e9conomique et d\u2019impact environnemental ma\u00eetris\u00e9.<\/p>\n

\u00c0 mesure que l\u2019IA prend en charge des fonctions analytiques, d\u00e9cisionnelles ou op\u00e9rationnelles, la question \u00e9cologique devient un marqueur strat\u00e9gique du leadership : comment concilier croissance, comp\u00e9titivit\u00e9 et sobri\u00e9t\u00e9 \u00e9nerg\u00e9tique\u00a0?<\/p>\n

\u00ab Le paradoxe est clair : les dirigeants ont confiance dans la capacit\u00e9 de leur organisation \u00e0 int\u00e9grer l\u2019IA, mais la conscience \u00e9cologique, elle, peine \u00e0 suivre. La question n\u2019est plus seulement de savoir si l\u2019IA transforme l\u2019entreprise, mais comment le dirigeant peut guider cette transformation de mani\u00e8re durable<\/span><\/em> \u00bb, analyse Damien Lasou.<\/p>\n

Ces r\u00e9sultats dessinent un nouveau visage de la relation entre dirigeants, IA et environnement. Loin des peurs technologiques ou des promesses irr\u00e9alistes, l\u2019IA s\u2019impose comme une r\u00e9alit\u00e9 durable et ma\u00eetris\u00e9e sur le plan op\u00e9rationnel. Mais si l\u2019entreprise semble pr\u00eate, le leadership \u00e9cologique reste un enjeu strat\u00e9gique encore largement sous-estim\u00e9, o\u00f9 la red\u00e9finition des priorit\u00e9s devient cruciale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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M\u00e9thodologie de l\u2019\u00e9tude<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019indice de confiance \u00ab Expleo AI Pulse \u00bb mesure le sentiment des dirigeants autour de l\u2019utilisation de l\u2019IA, sur une \u00e9chelle de 0 (tr\u00e8s inquiet) \u00e0 100 (tr\u00e8s confiant). Cet indice de confiance r\u00e9v\u00e8le les niveaux d\u2019inqui\u00e9tude, d\u2019enthousiasme, de confiance et d\u2019assurance \u00e0 l\u2019\u00e9gard de la technologie pilot\u00e9e par l\u2019IA.<\/p>\n

L\u2019indice de confiance de l\u2019intelligence artificielle \u00ab\u00a0Expleo AI Pulse\u00a0\u00bb est men\u00e9 pour le compte d\u2019Expleo par l\u2019institut Opinium<\/a>. L\u2019\u00e9tude, r\u00e9alis\u00e9e chaque mois depuis ao\u00fbt 2025, recueille les opinions de 600 dirigeants d\u2019entreprises en France, au Royaume-Uni et en Allemagne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tEn savoir plus sur Expleo AI Pulse<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Expleo AI Pulse : Expleo analyse les \u00e9volutions de son indice mensuel de confiance de l\u2019IA des dirigeants d\u2019entreprises.<\/p>\n","protected":false},"author":81,"featured_media":50757,"parent":0,"template":"","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"2normal","footnotes":""},"topic":[137,124,184,120,126],"insights-single-templates":[],"industry-taxonomy":[373],"content-type":[20],"country":[91],"service":[188],"class_list":["post-50715","insights","type-insights","status-publish","has-post-thumbnail","hentry","topic-artificial-intelligence-and-robotics","topic-quality-assurance-and-software-development","topic-data-science-and-cybersecurity","topic-sustainability-and-environment","topic-industry-4-0","industry-taxonomy-all","content-type-actualite","country-france","service-transformation-digitale"],"yoast_head":"\nExpleo | L'impact environnemental de l\u2019IA<\/title>\n<meta name=\"description\" content=\"Le barom\u00e8tre \u00ab Expleo AI Pulse \u00bb r\u00e9v\u00e8le un indice de confiance record des dirigeants fran\u00e7ais envers l\u2019IA, \u00e0 64. 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