{"id":814,"date":"2021-03-01T10:08:00","date_gmt":"2021-03-01T10:08:00","guid":{"rendered":"https:\/\/expleo.com\/global\/en\/?post_type=insight&p=887"},"modified":"2024-03-11T16:32:42","modified_gmt":"2024-03-11T16:32:42","slug":"christine-ravanat-nommee-directrice-marketing-dexpleo","status":"publish","type":"insights","link":"https:\/\/expleo.com\/global\/fr\/perspectives\/actualite\/christine-ravanat-nommee-directrice-marketing-dexpleo\/","title":{"rendered":"Christine Ravanat nomm\u00e9e Directrice Marketing d\u2019Expleo"},"content":{"rendered":"\t\t
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Paris, le 1\u00a0mars 2021<\/strong>\u00a0\u2013 Le conseil de surveillance d\u2019Expleo annonce la nomination de Christine Ravanat en tant que Directrice du Marketing et membre du Comit\u00e9 Executif du Groupe, \u00e0 compter d\u2019aujourd\u2019hui.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Christine\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Christine a occup\u00e9 de nombreux postes \u00e0 responsabilit\u00e9s dans le domaine du marketing B2B et B2C dans de grandes entreprises internationales. Elle dispose d\u2019une exp\u00e9rience significative dans la conduite de projets de transformation num\u00e9rique au sein d\u2019\u00e9quipes internationales.<\/p>

Rajesh Krishnamurthy, Pr\u00e9sident d\u2019Expleo, d\u00e9clare :<\/strong>\u00a0\u201cJe suis tr\u00e8s heureux d\u2019accueillir Christine chez Expleo et me r\u00e9jouis de sa contribution \u00e0 venir dans la croissance de notre groupe. Son expertise des m\u00e9tiers de services, de l\u2019exp\u00e9rience client et de la coh\u00e9rence de marque sera un atout ind\u00e9niable pour notre croissance et la consolidation de notre position en tant que partenaire de confiance pour nos clients.\u201d<\/p>

Christine Ravanat, nouvelle Directrice Marketing, commente :\u00a0<\/strong>\u201cJe suis heureuse de rejoindre Expleo, une entreprise \u00e0 fort potentiel et riche de ses \u00e9quipes engag\u00e9es, afin de d\u00e9velopper sa marque et de contribuer \u00e0 sa croissance internationale.\u00a0\u00bb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Biographie:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dipl\u00f4m\u00e9e de l\u2019\u00c9cole Sup\u00e9rieure de Gestion (ESG) et de la Clark University du Massachussetts, Christine\u00a0Ravanat\u00a0<\/strong>d\u00e9bute sa carri\u00e8re en tant que consultante sp\u00e9cialis\u00e9e dans le secteur des services au sein de Bossard Consultants (devenu Capgemini). Elle\u00a0<\/strong>rejoint ensuite Servair, une filiale d\u2019Air France.<\/p>

Au d\u00e9but des ann\u00e9es 2000, Christine\u00a0Ravanat\u00a0<\/strong>rejoint Accor en tant que consultante senior sur les projets internet et de distribution. Elle devient ensuite Directrice de la Distribution de la marque Novotel, avant d\u2019assumer ce r\u00f4le pour l\u2019ensemble du groupe Accor au niveau mondial. Entre 2010 et 2014, en tant que Vice-pr\u00e9sidente Senior du Marketing Global pour Ibis et Novotel, elle transforme l\u2019image de ces marques pour en faire des piliers de la croissance du groupe.<\/p>

En 2014, Christine\u00a0Ravanat\u00a0<\/strong>est nomm\u00e9e Cheffe de cabinet du Responsable de la Transformation Num\u00e9rique et membre du Comit\u00e9 Investissement et Strat\u00e9gie. Dans le cadre de ces fonctions, elle lance la nouvelle strat\u00e9gie num\u00e9rique d\u2019Accor, qui doit permettre au groupe de rivaliser avec les nouveaux acteurs du secteur.<\/p>

Plus r\u00e9cemment, en tant que Vice-Pr\u00e9sidente Senior de la Transformation et du D\u00e9veloppement Business, Christine\u00a0Ravanat\u00a0<\/strong>s\u2019est consacr\u00e9e \u00e0 la num\u00e9risation des relations entre Accor et les propri\u00e9taires des \u00e9tablissements hoteliers du groupe. Elle \u00e9tait \u00e9galement en charge de la strat\u00e9gie go-to-market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Contact m\u00e9dias<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Expleo<\/strong>
Valentine Eman
Head of Corporate Communications
valentine.eman@expleogroup.com<\/a>
+33 (0) 6 62 70 18 45<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Paris, le 1er mars 2021 \u2013 Le conseil de surveillance d\u2019Expleo annonce la nomination de Christine Ravanat en tant que Directrice du Marketing et membre du<\/p>\n","protected":false},"author":111,"featured_media":813,"parent":0,"template":"","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"topic":[374,119],"insights-single-templates":[492],"industry-taxonomy":[373],"content-type":[20],"country":[116],"service":[],"class_list":["post-814","insights","type-insights","status-publish","has-post-thumbnail","hentry","topic-groupe","topic-people-and-leadership","insights-single-templates-old-template","industry-taxonomy-all","content-type-actualite","country-global"],"yoast_head":"\nChristine Ravanat, nomm\u00e9e Directrice Marketing d\u2019Expleo<\/title>\n<meta name=\"description\" content=\"Le conseil de surveillance d\u2019Expleo annonce la nomination de Christine Ravanat en tant que Directrice du Marketing. 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