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Expleo AI Pulse

What feeling is leading sentiment on AI in business this month?

In a landscape where understanding of AI is changing all the time, so too are the opinions of the people deploying and using the technology in their working lives. 

The Expleo AI Pulse tracks the attitudes of working-age adults towards AI-led technology on a monthly basis – measuring levels of worry, excitement, trust and confidence – to uncover the emotional forces shaping behaviour, long before decisions are made.  

AI Pulse

The confidence index

What sentiment is leading businesses in AI?

Latest score Timeline

Is AI a risk or benefit to business?

Do business leaders believe AI is an overall risk or benefit to business (Net Promoter Score)

Businesses across France, Germany and the UK overwhelmingly see AI as a benefit rather than risk. Respondents in the UK remain the most positive on the benefits of AI, followed by their German counterparts. While France lags behind, a net positive of 46 still indicates strong optimism.

Are people worried about the cybersecurity risks that come with AI?

Are business leaders worried about the cybersecurity risks AI poses to businesses (Net Promoter Score)

The position on the cybersecurity risks of AI – and the concern it raises for business leaders remains conflicted. The UK continues to hold more concern than its counterparts, perhaps reflecting the wave of high-profile data breaches in the country. December marked a notable surge in concern around the impacts of AI on cybersecurity in both France and Germany, suggesting cybersecurity concerns continue to be front of mind for businesses.

Are workers worried about the impact of AI on their jobs?

Are business leaders worried about the risk AI poses to their jobs (Net Promoter Score)

Respondents across France, Germany and the UK all show low concern about the immediate impact of AI on their jobs. However, trends in the recent months have suggested a high volatility in this area. While confidence has been highest in Germany across H2 2025, December has seen that resolve weaken and overall sentiment move closer to its UK and French counterparts.

How we collect our data

Insights are taken from a monthly survey of representative sample of 600 working-age adults across the UK, France and Germany in management and leadership positions, measuring levels of worry, excitement, trust and confidence in AI-led technology.

Read the full methodology

Question of the month

Which areas do you think businesses will prioritise for AI investment in 2026?

As we entered the New Year, we asked our respondents which areas businesses will invest in. With Gartner predicting 2.5 trillion USD in 2026 – a 44% year-on-year increase – AI promises to be high on agendas once again.

Number one on the list? Cybersecurity. In all three markets, this area was highlighted as the main area of investment, highlighted by 41% of all respondents. As the AI Pulse has shown elsewhere, concerns over cybersecurity and AI remain front of mind. As such, businesses are looking to counteract that risk.

Trailing behind as the second and third highest rated priorities was automation (30%) and data analysis & insights (29%). These have long been identified as areas where AI can have major efficiency gains for businesses, and it looks as though more are looking to capitalise on those benefits.

How concerned are you the environmental impact of AI technologies your company uses or creates?

With AI agents now replacing everyday web searches and becoming embedded into more and more daily tasks, conversations about the environmental impact of AI are growing louder.

Of the countries surveyed in November’s AI Pulse, the number of respondents ‘concerned’ or very ‘concerned’ with the environmental impacts of AI technologies used or created by their business was highest in the UK (54%). By comparison, just 43% of French and 30% of German respondents were ‘concerned’ or very concerned.’ This highlights the latest disparity in attitudes between our markets, perhaps reflecting the levels of adoption in each.

How concerned are you about AI’s use for monitoring productivity and performance in the workplace?

According to the UK’s Office for National Statistics, job vacancies in the country fell by 1.3% in Q3, the 39th consecutive period where numbers have fallen. In light of this cooling job market, responses to our question could suggest a general uneasiness amongst workers in the UK: 56% said they were somewhat or very concerned about the use of AI for monitoring productivity and reviewing performance in the workplace. This is despite an overall strong and consistent confidence in AI, hinting at the complex attitudes that surround the technology. It further highlights the balance that must be struck when deploying AI as a supportive and additive force opposed to something that scrutinises in an invasive way.

Are we in an AI bubble?

Investment in AI technologies continued its momentum through September, with the UK signing a ‘Tech Prosperity Deal’ with US tech giants, including Nvidia and Microsoft, worth £31 billion. Nonetheless, talk of an ‘AI bubble’ is gathering some momentum in the media, and that is trickling through to businesses in the UK. While they remain confident about the potential of AI, as highlighted by our AI Pulse Index score, 52% of UK respondents said they believed we are in an ‘AI bubble,’ compared to 39% who believe we are not.

Will regulations support ethical use of AI in business?

With adoption levels of AI growing almost exponentially, national governments and international bodies are moving to create legislation which supports growth and innovation, while protecting users. UK respondents are overall positive about the capacity for regulations such as the UK AI Opportunities Action Plan to strike this balance, with 62% saying they will support ethical use of AI in business, compared to just 18% believing they will not.

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