Expleo AI Pulse – UK
What feeling is leading sentiment on AI in business this month?
In a landscape where understanding of AI is changing all the time, so too are the opinions of the people deploying and using the technology in their working lives.
The Expleo AI Pulse tracks the attitudes of working-age adults towards AI-led technology on a monthly basis – measuring levels of worry, excitement, trust and confidence – to uncover the emotional forces shaping behaviour, long before decisions are made.
Those sentiments are distilled into an overall score ranging from 0 (very worried) to 100 (very confident), capturing the prevailing emotional sentiment towards AI in business that month, to offer unique insights into collective attitudes towards AI and inform decision-making.
In November, UK respondents were confident about the impact and potential of AI in business, with an Expleo AI Pulse Index score of 70, down two points from 72 in September.
Question of the month
How concerned are you the environmental impact of AI technologies your company uses or creates?
With AI agents now replacing everyday web searches and becoming embedded into more and more daily tasks, conversations about the environmental impact of AI are growing louder.
Of the countries surveyed in November’s AI Pulse, the number of respondents ‘concerned’ or very ‘concerned’ with the environmental impacts of AI technologies used or created by their business was highest in the UK (54%). By comparison, just 43% of French and 30% of German respondents were ‘concerned’ or very concerned.’ This highlights the latest disparity in attitudes between our markets, perhaps reflecting the levels of adoption in each.
How we collect our data
Insights are taken from a monthly survey of representative sample of 200 working-age adults across the UK in management and leadership positions, measuring levels of worry, excitement, trust and confidence in AI-led technology.
More insights from the Expleo AI Pulse
Explore the findings of the Expleo AI Pulse in detail and track trends over time through monthly press releases and thought leadership from our CEO, Rajesh Krishnamurthy.
UK shows growing trust in AI regulation, as doubts simmer in EU – according to Expleo AI Pulse
Question of the month
How concerned are you about AI’s use for monitoring productivity and performance in the workplace?
According to the UK’s Office for National Statistics, job vacancies in the country fell by 1.3% in Q3, the 39th consecutive period where numbers have fallen. In light of this cooling job market, responses to our question could suggest a general uneasiness amongst workers in the UK: 56% said they were somewhat or very concerned about the use of AI for monitoring productivity and reviewing performance in the workplace. This is despite an overall strong and consistent confidence in AI, hinting at the complex attitudes that surround the technology. It further highlights the balance that must be struck when deploying AI as a supportive and additive force opposed to something that scrutinises in an invasive way.
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Question of the month
Are we in an AI bubble?
Investment in AI technologies continued its momentum through September, with the UK signing a ‘Tech Prosperity Deal’ with US tech giants, including Nvidia and Microsoft, worth £31 billion. Nonetheless, talk of an ‘AI bubble’ is gathering some momentum in the media, and that is trickling through to businesses in the UK. While they remain confident about the potential of AI, as highlighted by our AI Pulse Index score, 52% of UK respondents said they believed we are in an ‘AI bubble,’ compared to 39% who believe we are not.
More insights from the Expleo AI Pulse
Expleo AI Pulse: Are we in an AI Bubble? Does it even matter?
UK leaders predict ‘AI bubble’ but overall confidence remains high, according to AI sentiment tracker
Question of the month
Will regulations support ethical use of AI in business?
With adoption levels of AI growing almost exponentially, national governments and international bodies are moving to create legislation which supports growth and innovation, while protecting users. UK respondents are overall positive about the capacity for regulations such as the UK AI Opportunities Action Plan to strike this balance, with 62% saying they will support ethical use of AI in business, compared to just 18% believing they will not.
More insights from the Expleo AI Pulse
Expleo AI Pulse August 2025
