Expleo AI Pulse
What feeling is leading sentiment on AI in business this month?
In a landscape where understanding of AI is changing all the time, so too are the opinions of the people deploying and using the technology in their working lives.
The Expleo AI Pulse tracks the attitudes of working-age adults towards AI-led technology on a monthly basis – measuring levels of worry, excitement, trust and confidence – to uncover the emotional forces shaping behaviour, long before decisions are made.
AI Pulse
The confidence index
What sentiment is leading businesses in AI?
AI Pulse confidence index over time
All Countries
AI Pulse confidence index over time
France
AI Pulse confidence index over time
Germany
Germany held consistent at 67 in June, with its index score only showing a one-point spread across the past four months.
AI Pulse confidence index over time
Ireland
AI Pulse confidence index over time
United Kingdom
Is AI a risk or benefit to business?
Do business leaders believe AI is an overall risk or benefit to business (Net Promoter Score)
Views on the impact of AI on businesses continue to be overall net positive in June at 41.75, despite a small overall fall. However, the positions in the surveyed markets were split with both France and Ireland seeing noticeable drops in overall positive sentiment (eight points and nine points respectively) while Germany (five points) and the UK (two points) recorded more modest increases. The 16-point spread is the largest recorded at any point data has been collected as part of the AI Pulse.
*Data collection for Ireland began in February 2026
Are people worried about the cybersecurity risks that come with AI?
Are business leaders worried about the cybersecurity risks AI poses to businesses (Net Promoter Score)
Overall concern about the cybersecurity impacts of AI grew for the second consecutive month, albeit not across all markets. France bucked the trend with a 10-point decrease, while the UK and Germany recorded four-point and 19-point increases, respectively. Germany’s increase makes it the most ‘concerned’ market surveyed for the first time, having been the least concerned in every month previously. Ireland remained ahead of the average despite recording no change in sentiment in the last month.
*Data collection for Ireland began in February 2026
Are workers worried about the impact of AI on their jobs?
Are business leaders worried about the risk AI poses to their jobs (Net Promoter Score)
In June, levels of job-related concern continued to grow for the fourth consecutive month. Despite this overall trend, however, overall levels of concern remain at -13.25. Notably, Ireland recorded a +4 level of concern, the first country to do so since France recorded the same score in February. France, saw a four-point shift towards overall concern while Germany recorded a similar fall in in levels of concern. The UK held steady at -20.
*Data collection for Ireland began in February 2026
How we collect our data
Insights are taken from a monthly survey of representative sample of 800 working-age adults across the UK, France, Germany and Ireland in management and leadership positions, measuring levels of worry, excitement, trust and confidence in AI-led technology.
Question of the month

If the AI tools you use today were no longer available, what impact would this have on your day-to-day work?

If an AI incident occurred tomorrow, how confident are you that your organisation could demonstrate accountable governance?

With the increased adoption of AI in business, which skill do you believe will be most important for managers in the future?




Which areas do you think businesses will prioritise for AI investment in 2026?
Number one on the list? Cybersecurity. In all three markets, this area was highlighted as the main area of investment, highlighted by 41% of all respondents. As the AI Pulse has shown elsewhere, concerns over cybersecurity and AI remain front of mind. As such, businesses are looking to counteract that risk.
Trailing behind as the second and third highest rated priorities was automation (30%) and data analysis & insights (29%). These have long been identified as areas where AI can have major efficiency gains for businesses, and it looks as though more are looking to capitalise on those benefits.

How concerned are you the environmental impact of AI technologies your company uses or creates?
Of the countries surveyed in November’s AI Pulse, the proportion of respondents ‘concerned’ or very ‘concerned’ with the environmental impacts of AI technologies used or created by their business was just 42%. However, this varied significantly by market, with concern highest in the UK (54%). By comparison, just 43% of French and 30% of German respondents were ‘concerned’ or very concerned.’ This highlights the latest disparity in attitudes between our markets, perhaps reflecting the levels of adoption in each.

How concerned are you about AI’s use for monitoring productivity and performance in the workplace?

Are we in an AI bubble?

Will regulations support ethical use of AI in business?
More insights from the Expleo AI Pulse

Ireland’s AI transformation concerns are climbing despite rising confidence levels

UK business leaders apply greater scrutiny as AI hype cools

UK business confidence in AI slips from peak, finds Expleo

Businesses in Ireland double down on humans and empathy amid AI adoption

AI-led cybersecurity fears spike as nearly six in ten UK business leaders express concern, according to AI Pulse

Confidence in AI increases among businesses in Ireland, but concern still outpaces that of European neighbours

Irish business leaders express concern about AI, new sentiment tracker reveals

UK AI Pulse down three points in January as sceptics force confidence to fall to lowest level in five months

UK business leaders’ confidence in AI remains high, but may mask integration issues, Expleo warns

UK shows growing trust in AI regulation, as doubts simmer in EU – according to Expleo AI Pulse

UK business more optimistic about AI than German and French counterparts, Expleo AI Pulse finds

Expleo AI Pulse: When it comes to AI, culture and people matter

Expleo AI Pulse: Are we in an AI Bubble? Does it even matter?

UK leaders predict ‘AI bubble’ but overall confidence remains high, according to AI sentiment tracker

Expleo AI Pulse August 2025

Expleo’s August AI sentiment tracker reveals UK business is ‘confident’ about its benefits
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