Expleo AI Pulse
What feeling is leading sentiment on AI in business this month?
In a landscape where understanding of AI is changing all the time, so too are the opinions of the people deploying and using the technology in their working lives.
The Expleo AI Pulse tracks the attitudes of working-age adults towards AI-led technology on a monthly basis – measuring levels of worry, excitement, trust and confidence – to uncover the emotional forces shaping behaviour, long before decisions are made.
AI Pulse
The confidence index
What sentiment is leading businesses in AI?
AI Pulse confidence index over time
All Countries
An overall score of 66 marks a two-point increase from July’s low. Ireland recorded the strongest month-on-month increase, rising five points to 68, while France edged up to 66, the UK remained stable at 65 and Germany slipped to 64. The four-point spread between markets is wider than July’s two-point gap, but scores remain closely grouped, suggesting broadly aligned attitudes across the markets covered.
AI Pulse confidence index over time
France
France recorded a confidence score of 66 in August, one point higher than in July. This puts France slightly ahead of the UK and Germany, after all three markets recorded closely aligned scores in the previous month.
AI Pulse confidence index over time
Germany
Germany recorded a confidence score of 64 in August, one point lower than in July. It is the lowest of the four country scores this month, though the overall spread between markets remains relatively narrow.
AI Pulse confidence index over time
Ireland
Ireland recorded a confidence score of 68 in August, five points higher than in July. This is the strongest month-on-month increase among the four markets and puts Ireland ahead of the UK, Germany and France this month.
AI Pulse confidence index over time
United Kingdom
Germany recorded a confidence score of 64 in August, one point lower than in July. It is the lowest of the four country scores this month, though the overall spread between markets remains relatively narrow.
Is AI a risk or benefit to business?
Do business leaders believe AI is an overall risk or benefit to business (Net Promoter Score)
Respondents across all markets continue to see AI as having an overall positive impact on business. The consolidated score nudged up to +42, suggesting the recent slide may be stabilising. Ireland recorded the largest month-on-month increase, moving from +31 to +41, while France and the UK improved slightly. Germany moved the other way, falling sharply from +50 to +39.
*Data collection for Ireland began in February 2026
Are people worried about the cybersecurity risks that come with AI?
Are business leaders worried about the cybersecurity risks AI poses to businesses (Net Promoter Score)
Respondents across all markets continue to see AI as having an overall positive impact on business. The consolidated score nudged up to +42, suggesting the recent slide may be stabilising. Ireland recorded the largest month-on-month increase, moving from +31 to +41, while France and the UK improved slightly. Germany moved the other way, falling sharply from +50 to +39.
*Data collection for Ireland began in February 2026
Are workers worried about the impact of AI on their jobs?
Are business leaders worried about the risk AI poses to their jobs (Net Promoter Score)
Concern around the potential impact of AI on jobs, shows a similar pattern of stronger sentiment alongside continued caution in Ireland. Overall, surveyed markets remain more relaxed about AI’s impact on jobs than its cybersecurity risks, with the consolidated score broadly stable at -15. Ireland is the only market in positive territory at +6, while Germany moved closer to concern at -18. France and the UK became less concerned.
*Data collection for Ireland began in February 2026
How we collect our data
Insights are taken from a monthly survey of representative sample of 800 working-age adults across the UK, France, Germany and Ireland in management and leadership positions, measuring levels of worry, excitement, trust and confidence in AI-led technology.
Question of the month

Think about a favourite brand or company and their website or marketing materials. How would it affect your trust if you believed the content had been created entirely by AI?

How much would you trust AI to act independently in the following activities within your business?

If the AI tools you use today were no longer available, what impact would this have on your day-to-day work?

If an AI incident occurred tomorrow, how confident are you that your organisation could demonstrate accountable governance?

With the increased adoption of AI in business, which skill do you believe will be most important for managers in the future?




Which areas do you think businesses will prioritise for AI investment in 2026?
Number one on the list? Cybersecurity. In all three markets, this area was highlighted as the main area of investment, highlighted by 41% of all respondents. As the AI Pulse has shown elsewhere, concerns over cybersecurity and AI remain front of mind. As such, businesses are looking to counteract that risk.
Trailing behind as the second and third highest rated priorities was automation (30%) and data analysis & insights (29%). These have long been identified as areas where AI can have major efficiency gains for businesses, and it looks as though more are looking to capitalise on those benefits.

How concerned are you the environmental impact of AI technologies your company uses or creates?
Of the countries surveyed in November’s AI Pulse, the proportion of respondents ‘concerned’ or very ‘concerned’ with the environmental impacts of AI technologies used or created by their business was just 42%. However, this varied significantly by market, with concern highest in the UK (54%). By comparison, just 43% of French and 30% of German respondents were ‘concerned’ or very concerned.’ This highlights the latest disparity in attitudes between our markets, perhaps reflecting the levels of adoption in each.

How concerned are you about AI’s use for monitoring productivity and performance in the workplace?

Are we in an AI bubble?

Will regulations support ethical use of AI in business?
More insights from the Expleo AI Pulse

AI confidence gap widens as UK leaders look for clearer evidence of business value

Ireland’s AI transformation concerns are climbing despite rising confidence levels

UK business leaders apply greater scrutiny as AI hype cools

UK business confidence in AI slips from peak, finds Expleo

Businesses in Ireland double down on humans and empathy amid AI adoption

AI-led cybersecurity fears spike as nearly six in ten UK business leaders express concern, according to AI Pulse

Confidence in AI increases among businesses in Ireland, but concern still outpaces that of European neighbours

Irish business leaders express concern about AI, new sentiment tracker reveals

UK AI Pulse down three points in January as sceptics force confidence to fall to lowest level in five months

UK business leaders’ confidence in AI remains high, but may mask integration issues, Expleo warns

UK shows growing trust in AI regulation, as doubts simmer in EU – according to Expleo AI Pulse

UK business more optimistic about AI than German and French counterparts, Expleo AI Pulse finds

Expleo AI Pulse: When it comes to AI, culture and people matter

Expleo AI Pulse: Are we in an AI Bubble? Does it even matter?

UK leaders predict ‘AI bubble’ but overall confidence remains high, according to AI sentiment tracker

Expleo AI Pulse August 2025

Expleo’s August AI sentiment tracker reveals UK business is ‘confident’ about its benefits
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