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Successful transition from Intershop to Salesforce Commerce Cloud for
The Creative Club

Effective testing support for a smooth transition

Context:

In a significant strategic decision, our client The Creative Club, an e-commerce company established 20 years ago and a leader in the Do-It-Yourself segment, replaced its long-standing Intershop web shop and introduced the Salesforce Commerce Cloud (SFCC) as its new e-commerce platform. The online company offers more than 22,000 physical DIY products and over 64,000 digital patterns and e-books on 15 online platforms across Europe, such as myfabrics.co.uk and makerist.com. To ensure the performance and reliability of the newly designed web shop, comprehensive testing support became crucial to ensure a smooth transition and strengthen customer trust in the new platform.

As an e-commerce company, we rely on speedy transitions.

For Karim Lotfy, Chief Digital Officer of The Creative Club, speed and quality were of central importance: 

Introducing a new web shop was a significant risk for us, so right from the beginning we partnered with Expleo for quality assurance and test automation.

Challenges:

  1. Platform switch: The transition from an established e-commerce platform to SFCC posed challenges regarding adaptation and integration.
  2. Performance optimisation: Comprehensive performance optimisation was required to make the new web shop competitive.
  3. Error-free function: Since SFCC was a new platform, it was necessary to ensure that all functions worked flawlessly without unexpected issues.
  4. Customer expectations: The company wanted to increase customer satisfaction and ensure that customers could seamlessly use the new web shop. 

Solution:

To overcome these challenges, the company opted for a comprehensive testing strategy tailored to the specific requirements of the platform switch. Some of the steps that were taken:

  1. Detailed requirements analysis: The team conducted a thorough requirements analysis for the platform switch to identify all necessary test scenarios.
  2. Test automation: A powerful test automation framework was developed to ensure the quality and stability of the web shop. 
  3. Integration tests: Special attention was paid to the integration of SFCC with other systems to ensure smooth data flow and correct order processing.
  4. Performance and load tests: The performance of the new web shop was extensively tested to ensure efficient operation even under peak loads. 

Results:

Testing support proved crucial for a successful platform switch from Intershop to SFCC.

  1. Successful transition: The switch was smooth without major interruptions for customers.
  2. Improved performance: Extensive performance optimisation significantly reduced the website’s loading time.
  3. Error-Free function: The web shop operated flawlessly, without any major errors.
  4. Customer satisfaction: Customers benefited from an improved user experience, leading to increased satisfaction and a rising number of orders. 

Conclusion:

Successful testing support was crucial for the seamless transition from Intershop to SFCC , helping The Creative Club enhance the performance and reliability of the web shop, increase customer satisfaction, and strengthen its competitive position. This success story underscores the importance of effective testing in significant e-commerce projects. 

The support and expertise in automated testing have significantly contributed to improving our quality control process and helped us move forward faster in the future.

Carina Polomsky, Head of Digital Products, The Creative Club